PSI Polska, a software house that is part of the German corporation PSI AG, wanted to obtain reliable data on the adoption of the Industry 4.0 (P 4.0) concept in the Polish manufacturing sector. The company specializes in IT solutions...

Challenge: Whom to start cooperation with in order to be successful on the market? PMR Consulting & Research client– global manufacturer of medical equipment – requested us to find a business partner operating in the drugstore distribution channel. What was...

Challenge: How is the construction market in Poland changing? One of our permanent clients approached PMR with a request to perform quantitative research among Polish architects. The research was conducted using a telephone interview method in seven European countries. It...

A leading convenience store retailer turned to PMR to assist with optimising pricing in its stores. We conducted a large study that measured consumer price perceptions across three store chains. Aim of price sensitivity measurement Making sure prices are optimally...

Our client, the world leader in power generation and a portable genset manufacturer with ambitious growth plans, turned to PMR with a request for conducting market research and market entry strategy recommendation.  Aim of PMR's study This study was an...

A leading marketing agency specialising in sales support, field marketing, and sales outsourcing services commissioned PMR to gauge consumer study to a new online platform for grocery shopping. Aim of research project  The PMR client wanted to find out whether...

Our client, a company managing a retail network, needed data on pedestrian traffic at specific locations in Warsaw. Aim of market research  The client required information not only on traffic, but also on the approximate demographics of the pedestrians (gender, age,...

Our client, an international supplier of infrastructure and services for mobile business solutions, wanted to sell its products on the Russian and Ukrainian markets. Aim of FMCG market research The client was interested in identifying its potential clients, the biggest...

PROBLEM How often do Poles take laboratory examinations of various kinds? As we prepared a new edition of our periodic report on the Laboratory diagnostics services market in Poland, we wanted to gain a clear, current picture of how often...

PROBLEM How to enhance nurse safety in diabetes care? PMR’s long-term customer, a globally recognised manufacturer and importer of medical devices, expressed interest in commissioning a survey of safety needles for insulin pens. The client wanted to gain insight into...

Challenge: How is the new product concept assessed by physicians? International research agency working at the request of a global player on the pharmaceutical product market approached PMR and asked for support in carrying out the survey among Polish physicians....

Challenge: What risks are linked to the acquisition of a pharmacy chain? The operator of one of the largest pharmacy chains in Poland was considering the acquisition of other entities. The task of PMR consultants was to carry out a...

Our client, a leader on the market of direct sales of cosmetics, asked PMR to conduct an analysis of the competitive environment on the Belarusian cosmetics market (direct sales segment). Aim of market analysis The findings would assist our client...

Challenge: How to increase sales of clothing and footwear in the premium segment in the face of fierce competition from fast fashion? A manufacturer of premium clothing and footwear was planning to redefine their marketing strategy for the Polish market....

Product research is a large and very diversified group of consumer studies. Solutions applied within that group differ both in terms of the subject of research as well as used research methods. Yet, what they all have in common is...

Consumer research is sometimes underestimated in the process of product strategy development - whether it relates to a new product or the one that is already established on the market. What is forgotten at times is that customer requirements play...

Our client - an international player in the market of innovative medical equipment - was planning on making strategic investments in Poland. Therefore required comprehensive consulting support. Aim of PMR's services The goal of this analysis of the medical equipment...

Our client – an international player in the market of innovative laboratory diagnostic equipment – commissioned PMR to conduct a market analysis of the laboratory testing equipment in Poland. Aim of market analysis The aim was to access the client’s...

Challenge: How do doctors use mobile apps? For our regular client - an international research agency - we conducted a research of mobile applications used by doctors of different specialisations. The aim of the project was to find out: ways...

Challenge: How to increase market share in the sector of public healthcare? A manufacturer of advanced blood collection systems asked PMR Consulting & Research to conduct market research which would become the basis for the development of the company's growth...

Challenge: How to research specialised diagnostic laboratories in the public and private sectors? Our client – a global player in the market of advanced equipment for laboratory diagnostics – wanted to better understand the needs of their customers in Poland....

Challenge: What is market potential? A global manufacturer from the pharmaceutical sector approached PMR Consulting & Research. It hired our team to conduct a comprehensive project composed of the following elements: analysis of the Polish healthcare system, analysis of biosimilars...

Our client, an investment management fund, commissioned PMR to conduct analysis of the pharmaceutical distribution market in Russia. Aim of market analysis The goal of this project was the analysis of key distribution market players, market trends on the wholesale...

Challenge: How to benefit from the sales potential of the public tender sector? PMR Consulting & Research was approached by a global manufacturer of drug therapy equipment who was seeking professional research and consulting support. The client entrusted us with...

Product research is a large and very diversified group of consumer studies. Solutions applied within that group differ both in terms of the subject of research as well as used research methods. Yet, what they all have in common is...

Consumer research is sometimes underestimated in the process of product strategy development - whether it relates to a new product or the one that is already established on the market. What is forgotten at times is that customer requirements play...

PSI Polska, a software house that is part of the German corporation PSI AG, wanted to obtain reliable data on the adoption of the Industry 4.0 (P 4.0) concept in the Polish manufacturing sector. The company specializes in IT solutions...

Challenge: Whom to start cooperation with in order to be successful on the market? PMR Consulting & Research client– global manufacturer of medical equipment – requested us to find a business partner operating in the drugstore distribution channel. What was...

Challenge: How is the construction market in Poland changing? One of our permanent clients approached PMR with a request to perform quantitative research among Polish architects. The research was conducted using a telephone interview method in seven European countries. It...

A leading convenience store retailer turned to PMR to assist with optimising pricing in its stores. We conducted a large study that measured consumer price perceptions across three store chains. Aim of price sensitivity measurement Making sure prices are optimally...

Our client, the world leader in power generation and a portable genset manufacturer with ambitious growth plans, turned to PMR with a request for conducting market research and market entry strategy recommendation.  Aim of PMR's study This study was an...

A leading marketing agency specialising in sales support, field marketing, and sales outsourcing services commissioned PMR to gauge consumer study to a new online platform for grocery shopping. Aim of research project  The PMR client wanted to find out whether...

Our client, a company managing a retail network, needed data on pedestrian traffic at specific locations in Warsaw. Aim of market research  The client required information not only on traffic, but also on the approximate demographics of the pedestrians (gender, age,...

Our client, an international supplier of infrastructure and services for mobile business solutions, wanted to sell its products on the Russian and Ukrainian markets. Aim of FMCG market research The client was interested in identifying its potential clients, the biggest...

PROBLEM How often do Poles take laboratory examinations of various kinds? As we prepared a new edition of our periodic report on the Laboratory diagnostics services market in Poland, we wanted to gain a clear, current picture of how often...

PROBLEM How to enhance nurse safety in diabetes care? PMR’s long-term customer, a globally recognised manufacturer and importer of medical devices, expressed interest in commissioning a survey of safety needles for insulin pens. The client wanted to gain insight into...

Challenge: How is the new product concept assessed by physicians? International research agency working at the request of a global player on the pharmaceutical product market approached PMR and asked for support in carrying out the survey among Polish physicians....

Challenge: What risks are linked to the acquisition of a pharmacy chain? The operator of one of the largest pharmacy chains in Poland was considering the acquisition of other entities. The task of PMR consultants was to carry out a...

A leading maker and distributor of medical equipment and accessories commissioned PMR to conduct qualitative research with diabetes nurses in Poland about safety pen needles. A few months earlier we had completed a similar project on the Spanish market for...

Challenge: How will the food market develop? Our loyal client - manufacturer of semi-finished food products - approached PMR Consulting & Research with a request to create a unique publication devoted to the latest trends noticeable in its industry. The...

Challenge: How to increase market share in the sector of public healthcare? A manufacturer of advanced blood collection systems asked PMR Consulting & Research to conduct market research which would become the basis for the development of the company's growth...

Challenge: How to research specialised diagnostic laboratories in the public and private sectors? Our client – a global player in the market of advanced equipment for laboratory diagnostics – wanted to better understand the needs of their customers in Poland....

After the slowdown of beer market development in Poland in 2009, our client’s strategy was to absorb the dramatic changes and exploit the best opportunities that arose in the aftermath of the economic recession. Aim of PMR’s survey The client...

Challenge: How to modify the strategy to achieve market growth? A manufacturer of advanced products in the petrochemical industry was planning to implement changes in their growth strategy. They wanted to know the available ways of generating growth in their...

Challenge: Will the new products meet customer expectations? At the request of a manufacturer of industrial gases, we conducted extensive product testing and a detailed industrial gases market analysis in the Czech Republic, Sweden, Germany and the UK. The aim...

Challenge: How will the market for mobile solutions develop in the B2B sector? An international company operating in IT and new technologies was looking for market researchers and business consultants with experience in this rapidly growing segment. They asked us...

Challenge: How to increase sales of clothing and footwear in the premium segment in the face of fierce competition from fast fashion? A manufacturer of premium clothing and footwear was planning to redefine their marketing strategy for the Polish market....

Product research is a large and very diversified group of consumer studies. Solutions applied within that group differ both in terms of the subject of research as well as used research methods. Yet, what they all have in common is...

Consumer research is sometimes underestimated in the process of product strategy development - whether it relates to a new product or the one that is already established on the market. What is forgotten at times is that customer requirements play...

Challenge: How to optimise the price strategy? The goal of the client was to analyse the price positioning of own brand clothes and footwear in comparison with selected competitive brands. The study conducted by PMR experts included both, the perceived...

Challenge: How to build a successful marketing strategy? Our client wanted to adapt their global marketing strategy to meet the specific needs of Polish companies interested in forwarding services. The company wanted to create a new media campaign, which would...

Our client, a leader on the market of direct sales of cosmetics, asked PMR to conduct an analysis of the competitive environment on the Belarusian cosmetics market (direct sales segment). Aim of market analysis The findings would assist our client...

Challenge: How to increase sales of clothing and footwear in the premium segment in the face of fierce competition from fast fashion? A manufacturer of premium clothing and footwear was planning to redefine their marketing strategy for the Polish market....

Challenge: How can sales and marketing activities be improved? Our client - a global player on the market of laboratory diagnostics equipment – requested PMR to perform a brand image study on the market of diagnostic laboratories. The study was...

Challenge: How does brand awareness change? One of the leading chains of clothing stores for women was planning to carry out a series of marketing activities. The aim of the new campaign was to build a strong brand among female...

Challenge: Gaining thorough knowledge of the competition A discount clothing chain wanted to increase its market share. However, before deciding on a development strategy the company realised that it does not have sufficient data regarding the competition. They therefore involved...

Challenge: How can cooperation be improved? Good business relations and optimisation of the logistical chain is a key to success for FMCG companies. In order to build business relations between suppliers and their business partners that are conducive to market...

Challenge: How to increase sales of leasing services for SMEs? A leader in the finance market in Poland asked us to conduct a leasing services market research. The aim of the study was to enable an effective strategy for development...

Challenge: Creating a competitive insurance offer A global organisation in the finance and insurance industry decided to take advantage of the development potential of the Polish financial market and start their business here. To better understand the needs and preferences...

Challenge: What product price will be acceptable to consumers? The tourism market research study was commissioned by an international industry player. The renowned company with a strongly recognisable brand was preparing a growth strategy for the coming years. When we...

Challenge: How to increase sales in the market of hematologic treatment? PMR Consulting & Research was contacted by an international research agency specialising in the medical sector. The company was working on a project for a big pharmaceutical company. We...

Challenge: How to customise the product offer to meet the needs of local customers? A global company operating in the financial services market was planning to develop an offer for individual customers. They wanted to improve their services targeted to...

Our client commissioned PMR to prepare research on the chimney market in Poland. Aim of market research  The general aim of the project was to describe two segments of the chimney market (steel and ceramic). Additionally, the aim was to compare...

Challenge: How will the market of medical equipment develop? PMR Consulting & Research was approached by a company operating in the medical industry, which offers, among others, disposable equipment and accessories for healthcare professionals. The client commissioned us to conduct...

Once again PMR has conducted the clothing and footwear market research. The quantitative study was conducted among directors and managers of 160 clothing and footwear retail chains in Poland. Aim of quantitative study The main goal of the clothing and...

Challenge: What is the role of pharmacist in recommending drugs? One of our partners, an international research agency operating in the medical and pharmaceutical field, commissioned PMR Consulting & Research to conduct research of OTC market - an online study...

Challenge: How to adapt operations to the purchasing process of hospitals? Our client, a renowned and respected manufacturer in the market of medical devices, planned to modify their marketing and sales activities. The company wanted to better adjust their offering...

Challenge: How hospitals take purchase decisions? One of our regular clients, an international research agency specialising in medical and pharmaceutical research, asked PMR Consulting & Research to conduct a research of purchase process among hospital administrators. The purpose of the...

Challenge: Is launching a new product into the agricultural market viable? A European manufacturer of advanced solutions for the agricultural sector was interested in entering the Polish market. The basic question concerned the possibility of obtaining revenue from the launch...

Challenge: How do Polish doctors treat glaucoma? One of PMR regular clients commissioned our team to carry out a CAWI quantitative study – online surveys with ophthalmologists. Its main purpose was to analyse the typical treatment path for patients with...

Challenge: How to successfully sell and promote products with different types of consumers and purchase paths? One of the leading manufacturers of hygiene products in Poland wanted to improve the effectiveness of their marketing operations and marketing communications. The company...

Challenge: How to improve sales and marketing operations? Our client was one of the leading producers of clinker tiles in Poland. The company wanted to plan their sales and marketing strategy for the coming years. They turned to us with...

Challenge: How to construct a sales offer from the area of ADHD treatment? Our client was interested in the experiences of Polish doctors in treating ADHD. Through qualitative research among psychiatrists the company wanted to find out about the following...

Challenge: How do doctors use mobile apps? For our regular client - an international research agency - we conducted a research of mobile applications used by doctors of different specialisations. The aim of the project was to find out: ways...

Challenge: How will the food market develop? Our loyal client - manufacturer of semi-finished food products - approached PMR Consulting & Research with a request to create a unique publication devoted to the latest trends noticeable in its industry. The...

Challenge: How to increase market share in the sector of public healthcare? A manufacturer of advanced blood collection systems asked PMR Consulting & Research to conduct market research which would become the basis for the development of the company's growth...

Challenge: How to research specialised diagnostic laboratories in the public and private sectors? Our client – a global player in the market of advanced equipment for laboratory diagnostics – wanted to better understand the needs of their customers in Poland....