Challenge: What does the local market look like? An international research company needed local support to conduct online interviews with cardiologists. Due to extensive experience …
Challenge: Will the new product be accepted by recipients? Our client – manufacturer of medical equipment – was planning a market launch a new product. …
Test of the product: medical equipment used by nurses and doctors Read More →
Challenge: Will specialists accept the new product? An international research agency working for a global pharmaceutical company requested us to perform qualitative research on the …
Test of the concept for a special medical purpose food product Read More →
Challenge: How to introduce new products on FMCG market? An important player in the European dairy market wanted to introduce to the Polish market a …
Challenge: How to carry out rebranding that brings long-term benefits? A packaging makeover is one of those marketing activities that cannot succeed without hearing the …
Challenge: Which advertising campaign will help boost sales? PMR, in cooperation with a branding agency, conducted a marketing study for an owner of a retail …
Advertising campaign test on the retail chain market Read More →
Challenge: How to effectively segment the agricultural market, so that the segments are useful in sales activities? Our client, a leader in crop protection products, …
Segmentation of the agricultural market using marketing personas Read More →
A leading marketing agency specialising in sales support, field marketing, and sales outsourcing services commissioned PMR to gauge consumer study to a new online platform …
PROBLEM How to enhance nurse safety in diabetes care? PMR’s long-term customer, a globally recognised manufacturer and importer of medical devices, expressed interest in commissioning …
How to enhance nurse safety in diabetes care? Focused interviews in Spain Read More →
Challenge: How is the new product concept assessed by physicians? International research agency working at the request of a global player on the pharmaceutical product …
Focus groups with doctors concerning the treatment of paediatric patients Read More →
Challenge: Which company to invest in, and how to prepare the takeover? One of the leaders in the international market of logistics services engaged us …
Advisory in an acquisition process on the logistics market Read More →
Challenge What is the market development potential? An internationally active provider of IT solutions was preparing to devise a Central and Eastern Europe strategy for …
Challenge: How can sales and marketing activities be improved? Our client – a global player on the market of laboratory diagnostics equipment – requested PMR …
Brand image study on the laboratory diagnostics market Read More →
Challenge: What product price will be acceptable to consumers? The tourism market research study was commissioned by an international industry player. The renowned company with …
Tourism market research and launching a new product Read More →
Challenge: How to increase sales in the market of hematologic treatment? PMR Consulting & Research was contacted by an international research agency specialising in the …
Challenge: How to customise the product offer to meet the needs of local customers? A global company operating in the financial services market was planning …
Challenge: How will the market of medical equipment develop? PMR Consulting & Research was approached by a company operating in the medical industry, which offers, …
Challenge: How to introduce new biscuits to the Polish market and captivate consumers? One of the largest European manufacturers of biscuits asked PMR Consulting & …
Market research preceding market entry for biscuits Read More →
Challenge: How to better reach customers in the mining industry in the region? Our client – a leader in the sector of machine solutions and …
Challenge: How to increase the competitive advantage? Our client was a cash logistics provider who wanted to improve their competitive advantage. The company reached out …
Challenge: Is launching a new product into the agricultural market viable? A European manufacturer of advanced solutions for the agricultural sector was interested in entering …
Exploring the potential of the agricultural market Read More →
Challenge: How do Polish doctors treat glaucoma? One of PMR regular clients commissioned our team to carry out a CAWI quantitative study – online surveys …
Challenge: How to improve sales and marketing operations? Our client was one of the leading producers of clinker tiles in Poland. The company wanted to …
Challenge: How to construct a sales offer from the area of ADHD treatment? Our client was interested in the experiences of Polish doctors in treating …
Qualitative research among psychiatrists on the treatment of ADHD Read More →
A leading maker and distributor of medical equipment and accessories commissioned PMR to conduct qualitative research with diabetes nurses in Poland about safety pen needles. …
Polish diabetes nurses and safety pen needles: a qualitative study Read More →
Challenge: How will the food market develop? Our loyal client – manufacturer of semi-finished food products – approached PMR Consulting & Research with a request …
Challenge: How to increase market share in the sector of public healthcare? A manufacturer of advanced blood collection systems asked PMR Consulting & Research to …
Analysis of public procurement market in healthcare sector Read More →
Challenge: How to research specialised diagnostic laboratories in the public and private sectors? Our client – a global player in the market of advanced equipment …
Analysis of laboratory diagnostic equipment market in Poland Read More →
After the slowdown of beer market development in Poland in 2009, our client’s strategy was to absorb the dramatic changes and exploit the best opportunities …
Challenge: How to modify the strategy to achieve market growth? A manufacturer of advanced products in the petrochemical industry was planning to implement changes in …
Challenge: Will the new products meet customer expectations? At the request of a manufacturer of industrial gases, we conducted extensive product testing and a detailed …
Industrial gases market analysis and consulting on product development Read More →
Challenge: How will the market for mobile solutions develop in the B2B sector? An international company operating in IT and new technologies was looking for …
Analysis of growth potential of B2B mobile solutions market Read More →
Challenge: How to increase sales of clothing and footwear in the premium segment in the face of fierce competition from fast fashion? A manufacturer of …
Marketing analysis of premium clothing and footwear brand Read More →
Product research is a large and very diversified group of consumer studies. Solutions applied within that group differ both in terms of the subject of …
Product research: the most important types and application examples Read More →
Consumer research is sometimes underestimated in the process of product strategy development – whether it relates to a new product or the one that is …
