Retail & FMCG

PFor over 20 years PMR has been conducting systematic research regarding the retail, wholesale and fast-moving consumer goods markets in Poland and in the CEE and CIS countries. To clients active in the retail sector we offer periodic industry reports, quantitative and qualitative research as well as tailor-made market forecasting services.

PMR’s offering for the retail & wholesale trade and FMCG sector includes:

• Periodic reports on the retail market and its particular segments in Poland and in the countries of Central and Eastern Europe Our reports include information on market volume, market shares held by the key players as well as on key trends and events in the analysed industry. Incisive and thoroughly commented forecasts also represent a crucial feature of the reports. The forecasts are prepared by an internal team of econometric modelling experts and industry analysts. Our full report offering is to be found here.

• Measuring and forecasting the value of selected market sectors to clients’ individual order.
• Quantitative and qualitative market research, including studies conducted with the use of CATI, CAWI, FGI, IDI, expert interviews and other methodologies.
• International quantitative and qualitative fieldwork in the CEE region, carried out for other research companies. 

Countries where we regularly conduct research in the retail sector:

• Poland
• Russia
• Czech Republic
• Hungary
• Slovakia
• Ukraine
• Romania.

We can also conduct research in other countries of Central and Eastern Europe (CEE), in the Baltics, in the countries of the Commonwealth of Independent States (CIS) as well as in other regions.

PMR’s clients in the retail sector include retail chains, FMCG companies, manufacturers of food and non-food products, home appliance, media and electronics manufacturers, e-commerce companies as well as state and international institutions associated with retail.