Economic forecasting

Access to reliable market forecasts allows for better business decision-making and helps market players gain a competitive edge.

PMR specialises in developing forecasts for business purposes. We help our clients to effectively predict the growth rate for different markets and their particular segments, the growth of product categories, as well as the consumption level or the economic potential of the regions. For more than 20 years, we have also prepared macroeconomic forecasts for the entire area of Central and Eastern Europe.

Forecasts prepared by PMR experts are produced by combining econometric modelling techniques with industry expertise of our market analysts. As a result, our clients are provided not only with reliable data, but also with an overview of possible market development scenarios dependent on the occurrence of particular events, and a summary of factors influencing market growth.

Information we typically take into account in our forecasting models includes:

• macroeconomic and demographic data (both historical and PMR’s forecasts), e.g. GDP growth, inflation, private consumption, disposable income, population
• historical data on the studied market, broken down by segments
• information on one-off events that affect or are likely to affect the situation in the markets analysed during the forecast period, such as the COVID-19 pandemic or political decisions
• qualitative information on important trends on the market as a whole and in its particular segments, compiled by the PMR team of analysts specialised in a given industry
• qualitative information on other factors influencing the analysed markets, for instance, technological trends, changes in consumer preferences, trends observed in the global economy, and plans outlined by key players in specific market areas.

PMR has its own team of econometric modelling and economic forecasting experts. This team prepares forecasts included in PMR industry reports and carries out custom projects on clients’ request.