Challenge: What are the strengths, technological capabilities, and business environment of a potential partner? Our client is a leader in the area of IT infrastructure management, data transmission, collocation and hosting. The company was planning to take over another company...

Challenge: Is it worth investing in the Polish construction chemicals market? Our client - an international financial institution - considered the possibility of investing in a specific company operating in Poland. PMR Consulting & Research carried out due diligence into...

Challenge: Which company to invest in, and how to prepare the takeover? One of the leaders in the international market of logistics services engaged us as consultants in the process of making an investment decision. We provided an advisory in...

Challenge: How will the company selected for acquisition develop in the coming years? We offered our client - one of the leading companies in distribution of FMCG goods in Central and Eastern Europe - our consultancy services in the acquisition...

Challenge: How to improve a website? Our client was a Russian company providing services in creating and maintenance of websites. The company was planning to expand by entering the Polish market for IT services. They also wanted broadening their client...

Challenge: How to permanently increase market share? A company operating in the market of car washes (a manufacturer of specialised equipment) commissioned us to conduct a study of consumer behaviour in terms of using car washes. Our client wanted not...

Challenge What is the market development potential? An internationally active provider of IT solutions was preparing to devise a Central and Eastern Europe strategy for its business. Before doing so, it needed to gain a better understanding of the market...

Challenge: How can sales and marketing activities be improved? Our client - a global player on the market of laboratory diagnostics equipment – requested PMR to perform a brand image study on the market of diagnostic laboratories. The study was...

Challenge: How does brand awareness change? One of the leading chains of clothing stores for women was planning to carry out a series of marketing activities. The aim of the new campaign was to build a strong brand among female...

Challenge: Gaining thorough knowledge of the competition A discount clothing chain wanted to increase its market share. However, before deciding on a development strategy the company realised that it does not have sufficient data regarding the competition. They therefore involved...

Challenge: How can cooperation be improved? Good business relations and optimisation of the logistical chain is a key to success for FMCG companies. In order to build business relations between suppliers and their business partners that are conducive to market...

Challenge: How to increase sales of leasing services for SMEs? A leader in the finance market in Poland asked us to conduct a leasing services market research. The aim of the study was to enable an effective strategy for development...

Challenge: What are the strengths, technological capabilities, and business environment of a potential partner? Our client is a leader in the area of IT infrastructure management, data transmission, collocation and hosting. The company was planning to take over another company...

Challenge: Is it worth investing in the Polish construction chemicals market? Our client - an international financial institution - considered the possibility of investing in a specific company operating in Poland. PMR Consulting & Research carried out due diligence into...

Challenge: Which company to invest in, and how to prepare the takeover? One of the leaders in the international market of logistics services engaged us as consultants in the process of making an investment decision. We provided an advisory in...

Challenge: How will the company selected for acquisition develop in the coming years? We offered our client - one of the leading companies in distribution of FMCG goods in Central and Eastern Europe - our consultancy services in the acquisition...

Challenge: How to improve a website? Our client was a Russian company providing services in creating and maintenance of websites. The company was planning to expand by entering the Polish market for IT services. They also wanted broadening their client...

Challenge: How to permanently increase market share? A company operating in the market of car washes (a manufacturer of specialised equipment) commissioned us to conduct a study of consumer behaviour in terms of using car washes. Our client wanted not...

Challenge What is the market development potential? An internationally active provider of IT solutions was preparing to devise a Central and Eastern Europe strategy for its business. Before doing so, it needed to gain a better understanding of the market...

Challenge: How can sales and marketing activities be improved? Our client - a global player on the market of laboratory diagnostics equipment – requested PMR to perform a brand image study on the market of diagnostic laboratories. The study was...

Challenge: How does brand awareness change? One of the leading chains of clothing stores for women was planning to carry out a series of marketing activities. The aim of the new campaign was to build a strong brand among female...

Challenge: Gaining thorough knowledge of the competition A discount clothing chain wanted to increase its market share. However, before deciding on a development strategy the company realised that it does not have sufficient data regarding the competition. They therefore involved...

Challenge: How can cooperation be improved? Good business relations and optimisation of the logistical chain is a key to success for FMCG companies. In order to build business relations between suppliers and their business partners that are conducive to market...

Challenge: How to increase sales of leasing services for SMEs? A leader in the finance market in Poland asked us to conduct a leasing services market research. The aim of the study was to enable an effective strategy for development...

Our client was seeking to increase its market share on the Polish footwear market. The company sought detailed information on major competitors. PMR's methodology A team of PMR, in close cooperation with our client, gathered key information about the ten...

PMR was commissioned by Japanese trade organisation to perform market study on agricultural machinery market in Poland.  Aim of market research  The aim of the project was to describe three specified segments of the agricultural machinery market: tractors, combine harvesters...

Challenge: How to better reach customers in the mining industry in the region? Our client - a leader in the sector of machine solutions and spare parts in the mining industry - wanted to get to know their customers to...

Challenge: How to increase the competitive advantage? Our client was a cash logistics provider who wanted to improve their competitive advantage. The company reached out to PMR Consulting & Research to conduct a competitive analysis and a consumer study. Such...

Challenge: What is the role of pharmacist in recommending drugs? One of our partners, an international research agency operating in the medical and pharmaceutical field, commissioned PMR Consulting & Research to conduct research of OTC market - an online study...

PMR Market Experts has prepared a power tools market research describing the situation in the market of Polish power tools and accessories for one of the largest power tools manufacturers in the world.  Market research method The report was based...

Challenge: How will the hoist market in Europe develop? We were chosen for this project on account of our extensive experience and expert knowledge of markets in Central and Eastern Europe. We had the opportunity to demonstrate and prove our...

Challenge: Will an investment in the housing market be profitable? PMR Consulting & Research was approached by a company engaged in highly diversified activities in the area of industrial production. The PMR team was asked to conduct a construction market...

Challenge: How to adapt operations to the purchasing process of hospitals? Our client, a renowned and respected manufacturer in the market of medical devices, planned to modify their marketing and sales activities. The company wanted to better adjust their offering...

Challenge: How hospitals take purchase decisions? One of our regular clients, an international research agency specialising in medical and pharmaceutical research, asked PMR Consulting & Research to conduct a research of purchase process among hospital administrators. The purpose of the...

Challenge: How do Polish doctors treat glaucoma? One of PMR regular clients commissioned our team to carry out a CAWI quantitative study – online surveys with ophthalmologists. Its main purpose was to analyse the typical treatment path for patients with...

Challenge: Which of the commercial versions will allow one to meet the campaign objective? One of the leaders in the auto-motive industry was preparing for the initiation of a marketing campaign for a new car model. In order to boost...

Our client – a leading dairy manufacturer operating in Poland – asked PMR consultants to conduct the study on the current state and future outlook of the dairy market in Poland. Aim of market analysis The aim of the project...

Challenge: How to optimise the price strategy? The goal of the client was to analyse the price positioning of own brand clothes and footwear in comparison with selected competitive brands. The study conducted by PMR experts included both, the perceived...

Challenge: How to build a successful marketing strategy? Our client wanted to adapt their global marketing strategy to meet the specific needs of Polish companies interested in forwarding services. The company wanted to create a new media campaign, which would...

Challenge: How will the market for mobile solutions develop in the B2B sector? An international company operating in IT and new technologies was looking for market researchers and business consultants with experience in this rapidly growing segment. They asked us...

Product research is a large and very diversified group of consumer studies. Solutions applied within that group differ both in terms of the subject of research as well as used research methods. Yet, what they all have in common is...