Challenge: How to optimise the price strategy? The goal of the client was to analyse the price positioning of own brand clothes and footwear in comparison with selected competitive brands. The study conducted by PMR experts included both, the perceived...

Challenge: How to build a successful marketing strategy? Our client wanted to adapt their global marketing strategy to meet the specific needs of Polish companies interested in forwarding services. The company wanted to create a new media campaign, which would...

Challenge: How will the market for mobile solutions develop in the B2B sector? An international company operating in IT and new technologies was looking for market researchers and business consultants with experience in this rapidly growing segment. They asked us...

Challenge: Creating a credible business plan Our client was a venture capital fund engaged in investing in companies with high growth potential in the energy sector. The company needed the support of a professional research company and business consultants familiar...

An internationally active manufacturer of graphic paper contacted PMR about the possibility of conducting research about one of its brands. Aim of quantitative-qualitative study A few months earlier the company had completed a rebrand of one of its flagship ranges...

Our client, a leader on the market of direct sales of cosmetics, asked PMR to conduct an analysis of the competitive environment on the Belarusian cosmetics market (direct sales segment). Aim of market analysis The findings would assist our client...

Challenge: How to increase sales of clothing and footwear in the premium segment in the face of fierce competition from fast fashion? A manufacturer of premium clothing and footwear was planning to redefine their marketing strategy for the Polish market....

Product research is a large and very diversified group of consumer studies. Solutions applied within that group differ both in terms of the subject of research as well as used research methods. Yet, what they all have in common is...

Consumer research is sometimes underestimated in the process of product strategy development - whether it relates to a new product or the one that is already established on the market. What is forgotten at times is that customer requirements play...

Challenge: How to optimise the price strategy? The goal of the client was to analyse the price positioning of own brand clothes and footwear in comparison with selected competitive brands. The study conducted by PMR experts included both, the perceived...

Challenge: How to build a successful marketing strategy? Our client wanted to adapt their global marketing strategy to meet the specific needs of Polish companies interested in forwarding services. The company wanted to create a new media campaign, which would...

Challenge: How will the market for mobile solutions develop in the B2B sector? An international company operating in IT and new technologies was looking for market researchers and business consultants with experience in this rapidly growing segment. They asked us...

Challenge: Creating a credible business plan Our client was a venture capital fund engaged in investing in companies with high growth potential in the energy sector. The company needed the support of a professional research company and business consultants familiar...

An internationally active manufacturer of graphic paper contacted PMR about the possibility of conducting research about one of its brands. Aim of quantitative-qualitative study A few months earlier the company had completed a rebrand of one of its flagship ranges...

Our client, a leader on the market of direct sales of cosmetics, asked PMR to conduct an analysis of the competitive environment on the Belarusian cosmetics market (direct sales segment). Aim of market analysis The findings would assist our client...

Challenge: How to increase sales of clothing and footwear in the premium segment in the face of fierce competition from fast fashion? A manufacturer of premium clothing and footwear was planning to redefine their marketing strategy for the Polish market....

Product research is a large and very diversified group of consumer studies. Solutions applied within that group differ both in terms of the subject of research as well as used research methods. Yet, what they all have in common is...

Consumer research is sometimes underestimated in the process of product strategy development - whether it relates to a new product or the one that is already established on the market. What is forgotten at times is that customer requirements play...