Challenge: Will the new product be accepted by recipients? Our client - manufacturer of medical equipment - was planning a market launch a new product. That product was medical equipment that for the purpose of enhanced safety was equipped with...

Challenge: Will specialists accept the new product? An international research agency working for a global pharmaceutical company requested us to perform qualitative research on the Polish market involving test of the concept among paediatricians and midwives. The main objective of...

Challenge: How to introduce new products on FMCG market? An important player in the European dairy market wanted to introduce to the Polish market a series of products for consumers suffering from lactose intolerance. In preparation for market entry, the...

Challenge: How to carry out rebranding that brings long-term benefits? A packaging makeover is one of those marketing activities that cannot succeed without hearing the opinion of consumers. Therefore, in response to the need of our client, we proposed them...

Challenge: Which advertising campaign will help boost sales? PMR, in cooperation with a branding agency, conducted a marketing study for an owner of a retail chain. The client wanted to increase the effectiveness of marketing messages, and therefore needed an...

Challenge: What is the development potential of a new project in Russia? A manufacturer operating on the mining and construction materials market asked PMR Consulting & Research to cooperate with them on a project to prepare the company to entering...

Challenge: How to effectively segment the agricultural market, so that the segments are useful in sales activities? Our client, a leader in crop protection products, had in the past conducted segmentation of the agricultural market. Results of this project had...

Working for Łódź University of Technology (Politechnika Łódzka), PMR prepared a report on the irradiation and sterilization services market in Poland. Market research method  The report was based on following sources of information: desk research analysis, quantitative research – 160...

GOAL Identify growth drivers and barriers & pinpoint the most promising market segments We were working on an update of our report on the in vitro diagnostics services market in Poland and we wanted to determine what the main drivers...

Our client, one of the leaders in the food components production industry, wanted to know more about prevailing market trends and to determine their market position against competitors. Aim of the project A team of PMR consultants conducted a comprehensive...

The HVAC market (Heating, Ventilation, and Air Conditioning), a branch of sanitary engineering, is a topic little explored in Poland. This situation exists despite the rapid growth of Poland’s non-residential construction sector. Aim of PMR's study PMR published the results...

Challenge: How is the e-commerce market in Poland developing? PMR, a consulting & research company, conducted a new edition of the research whose aim was to show how the e-commerce market in Poland looks and develops. The study provided information...

Challenge: What is the current condition of the market? Our client in this project was a leading manufacturer of concrete. The company asked PMR Consulting & Research to conduct a market analysis of concrete prefabricates market in Poland and prepare...

Our client wanted to learn about the current situation on the Romanian construction materials market. As an international player, the company was considering the purchase of selected construction materials on the Romanian market. Aim of market analysis The key point...

Product research is a large and very diversified group of consumer studies. Solutions applied within that group differ both in terms of the subject of research as well as used research methods. Yet, what they all have in common is...

Consumer research is sometimes underestimated in the process of product strategy development - whether it relates to a new product or the one that is already established on the market. What is forgotten at times is that customer requirements play...

Challenge: How does brand awareness change? One of the leading chains of clothing stores for women was planning to carry out a series of marketing activities. The aim of the new campaign was to build a strong brand among female...

Challenge: Gaining thorough knowledge of the competition A discount clothing chain wanted to increase its market share. However, before deciding on a development strategy the company realised that it does not have sufficient data regarding the competition. They therefore involved...

Challenge: How can cooperation be improved? Good business relations and optimisation of the logistical chain is a key to success for FMCG companies. In order to build business relations between suppliers and their business partners that are conducive to market...

Challenge: How to introduce new biscuits to the Polish market and captivate consumers? One of the largest European manufacturers of biscuits asked PMR Consulting & Research for cooperation during the implementation of a new investment in the Polish market. Our...

Once again PMR has conducted the clothing and footwear market research. The quantitative study was conducted among directors and managers of 160 clothing and footwear retail chains in Poland. Aim of quantitative study The main goal of the clothing and...

Our client was seeking to increase its market share on the Polish footwear market. The company sought detailed information on major competitors. PMR's methodology A team of PMR, in close cooperation with our client, gathered key information about the ten...

Challenge: How will the food market develop? Our loyal client - manufacturer of semi-finished food products - approached PMR Consulting & Research with a request to create a unique publication devoted to the latest trends noticeable in its industry. The...

PMR’s research department conducted a study on products for children under the age of 12. Aim of children's products market research  The children's products market research was conducted as part of the report "Children's products retail market in Poland". Our...

After the slowdown of beer market development in Poland in 2009, our client’s strategy was to absorb the dramatic changes and exploit the best opportunities that arose in the aftermath of the economic recession. Aim of PMR’s survey The client...

Our client – a leading dairy manufacturer operating in Poland – asked PMR consultants to conduct the study on the current state and future outlook of the dairy market in Poland. Aim of market analysis The aim of the project...

Challenge: How to optimise the price strategy? The goal of the client was to analyse the price positioning of own brand clothes and footwear in comparison with selected competitive brands. The study conducted by PMR experts included both, the perceived...

An internationally active manufacturer of graphic paper contacted PMR about the possibility of conducting research about one of its brands. Aim of quantitative-qualitative study A few months earlier the company had completed a rebrand of one of its flagship ranges...

Challenge: Which of the commercial versions will allow one to meet the campaign objective? One of the leaders in the auto-motive industry was preparing for the initiation of a marketing campaign for a new car model. In order to boost...

PMR's client, one of the international leader in the area of plastic pipe systems and technology, commissioned a market research study of pipes, storm sewers, water supply tanks and septic tanks (external installations) in Poland. Aim of the PMR survey The...

Challenge: How will the combustion by-products market develop? A company utilizing combustion by-products planned to create a development strategy for the coming years and came to us to get expert support in planning. Our task was to conduct a complex...

Challenge: How will the combustion by-products market develop? A company utilizing combustion by-products planned to create a development strategy for the coming years and came to us to get expert support in planning. Our task was to conduct a complex...

Our client commissioned PMR to prepare an employment market analysis, dedicated to understand the basic situation of employees in several locations in North Africa. Aim of PMR study Project was focused on general statistical data analysis for regions and research...

Challenge: Creating a credible business plan Our client was a venture capital fund engaged in investing in companies with high growth potential in the energy sector. The company needed the support of a professional research company and business consultants familiar...

Product research is a large and very diversified group of consumer studies. Solutions applied within that group differ both in terms of the subject of research as well as used research methods. Yet, what they all have in common is...

Consumer research is sometimes underestimated in the process of product strategy development - whether it relates to a new product or the one that is already established on the market. What is forgotten at times is that customer requirements play...

Challenge: How is the new product concept assessed by physicians? International research agency working at the request of a global player on the pharmaceutical product market approached PMR and asked for support in carrying out the survey among Polish physicians....

Challenge: What risks are linked to the acquisition of a pharmacy chain? The operator of one of the largest pharmacy chains in Poland was considering the acquisition of other entities. The task of PMR consultants was to carry out a...

Challenge: How can sales and marketing activities be improved? Our client - a global player on the market of laboratory diagnostics equipment – requested PMR to perform a brand image study on the market of diagnostic laboratories. The study was...

Challenge: How to increase sales in the market of hematologic treatment? PMR Consulting & Research was contacted by an international research agency specialising in the medical sector. The company was working on a project for a big pharmaceutical company. We...

Challenge: How will the market of medical equipment develop? PMR Consulting & Research was approached by a company operating in the medical industry, which offers, among others, disposable equipment and accessories for healthcare professionals. The client commissioned us to conduct...

Challenge: What is the role of pharmacist in recommending drugs? One of our partners, an international research agency operating in the medical and pharmaceutical field, commissioned PMR Consulting & Research to conduct research of OTC market - an online study...

Challenge: How to adapt operations to the purchasing process of hospitals? Our client, a renowned and respected manufacturer in the market of medical devices, planned to modify their marketing and sales activities. The company wanted to better adjust their offering...

Challenge: How hospitals take purchase decisions? One of our regular clients, an international research agency specialising in medical and pharmaceutical research, asked PMR Consulting & Research to conduct a research of purchase process among hospital administrators. The purpose of the...

Challenge: How do Polish doctors treat glaucoma? One of PMR regular clients commissioned our team to carry out a CAWI quantitative study – online surveys with ophthalmologists. Its main purpose was to analyse the typical treatment path for patients with...

Challenge: How to successfully sell and promote products with different types of consumers and purchase paths? One of the leading manufacturers of hygiene products in Poland wanted to improve the effectiveness of their marketing operations and marketing communications. The company...

Challenge: How to construct a sales offer from the area of ADHD treatment? Our client was interested in the experiences of Polish doctors in treating ADHD. Through qualitative research among psychiatrists the company wanted to find out about the following...

A leading maker and distributor of medical equipment and accessories commissioned PMR to conduct qualitative research with diabetes nurses in Poland about safety pen needles. A few months earlier we had completed a similar project on the Spanish market for...

Challenge: Will the new product be accepted by recipients? Our client - manufacturer of medical equipment - was planning a market launch a new product. That product was medical equipment that for the purpose of enhanced safety was equipped with...

Challenge: Will specialists accept the new product? An international research agency working for a global pharmaceutical company requested us to perform qualitative research on the Polish market involving test of the concept among paediatricians and midwives. The main objective of...

Challenge: How to introduce new products on FMCG market? An important player in the European dairy market wanted to introduce to the Polish market a series of products for consumers suffering from lactose intolerance. In preparation for market entry, the...

Challenge: How to carry out rebranding that brings long-term benefits? A packaging makeover is one of those marketing activities that cannot succeed without hearing the opinion of consumers. Therefore, in response to the need of our client, we proposed them...

Challenge: Which advertising campaign will help boost sales? PMR, in cooperation with a branding agency, conducted a marketing study for an owner of a retail chain. The client wanted to increase the effectiveness of marketing messages, and therefore needed an...

Challenge: What is the development potential of a new project in Russia? A manufacturer operating on the mining and construction materials market asked PMR Consulting & Research to cooperate with them on a project to prepare the company to entering...

Challenge: How to effectively segment the agricultural market, so that the segments are useful in sales activities? Our client, a leader in crop protection products, had in the past conducted segmentation of the agricultural market. Results of this project had...

Working for Łódź University of Technology (Politechnika Łódzka), PMR prepared a report on the irradiation and sterilization services market in Poland. Market research method  The report was based on following sources of information: desk research analysis, quantitative research – 160...

GOAL Identify growth drivers and barriers & pinpoint the most promising market segments We were working on an update of our report on the in vitro diagnostics services market in Poland and we wanted to determine what the main drivers...

Our client, one of the leaders in the food components production industry, wanted to know more about prevailing market trends and to determine their market position against competitors. Aim of the project A team of PMR consultants conducted a comprehensive...

The HVAC market (Heating, Ventilation, and Air Conditioning), a branch of sanitary engineering, is a topic little explored in Poland. This situation exists despite the rapid growth of Poland’s non-residential construction sector. Aim of PMR's study PMR published the results...

Challenge: How is the e-commerce market in Poland developing? PMR, a consulting & research company, conducted a new edition of the research whose aim was to show how the e-commerce market in Poland looks and develops. The study provided information...

Our client, an investment management fund, commissioned PMR to conduct analysis of the pharmaceutical distribution market in Russia. Aim of market analysis The goal of this project was the analysis of key distribution market players, market trends on the wholesale...

Challenge: How to optimise the price strategy? The goal of the client was to analyse the price positioning of own brand clothes and footwear in comparison with selected competitive brands. The study conducted by PMR experts included both, the perceived...

Challenge: How to improve sales and marketing operations? Our client was one of the leading producers of clinker tiles in Poland. The company wanted to plan their sales and marketing strategy for the coming years. They turned to us with...

Challenge: How to construct a sales offer from the area of ADHD treatment? Our client was interested in the experiences of Polish doctors in treating ADHD. Through qualitative research among psychiatrists the company wanted to find out about the following...

Challenge: How to increase market share in the sector of public healthcare? A manufacturer of advanced blood collection systems asked PMR Consulting & Research to conduct market research which would become the basis for the development of the company's growth...

Challenge: How to research specialised diagnostic laboratories in the public and private sectors? Our client – a global player in the market of advanced equipment for laboratory diagnostics – wanted to better understand the needs of their customers in Poland....

Challenge: What is market potential? A global manufacturer from the pharmaceutical sector approached PMR Consulting & Research. It hired our team to conduct a comprehensive project composed of the following elements: analysis of the Polish healthcare system, analysis of biosimilars...

Challenge: How to optimise the price strategy? The goal of the client was to analyse the price positioning of own brand clothes and footwear in comparison with selected competitive brands. The study conducted by PMR experts included both, the perceived...

Challenge: How to build a successful marketing strategy? Our client wanted to adapt their global marketing strategy to meet the specific needs of Polish companies interested in forwarding services. The company wanted to create a new media campaign, which would...

Challenge: How to increase sales of clothing and footwear in the premium segment in the face of fierce competition from fast fashion? A manufacturer of premium clothing and footwear was planning to redefine their marketing strategy for the Polish market....

Challenge: How can sales and marketing activities be improved? Our client - a global player on the market of laboratory diagnostics equipment – requested PMR to perform a brand image study on the market of diagnostic laboratories. The study was...

Challenge: What product price will be acceptable to consumers? The tourism market research study was commissioned by an international industry player. The renowned company with a strongly recognisable brand was preparing a growth strategy for the coming years. When we...

Challenge: How to increase sales in the market of hematologic treatment? PMR Consulting & Research was contacted by an international research agency specialising in the medical sector. The company was working on a project for a big pharmaceutical company. We...

Challenge: How to customise the product offer to meet the needs of local customers? A global company operating in the financial services market was planning to develop an offer for individual customers. They wanted to improve their services targeted to...

Challenge: How will the market of medical equipment develop? PMR Consulting & Research was approached by a company operating in the medical industry, which offers, among others, disposable equipment and accessories for healthcare professionals. The client commissioned us to conduct...

Challenge: How to introduce new biscuits to the Polish market and captivate consumers? One of the largest European manufacturers of biscuits asked PMR Consulting & Research for cooperation during the implementation of a new investment in the Polish market. Our...

Challenge: How to better reach customers in the mining industry in the region? Our client - a leader in the sector of machine solutions and spare parts in the mining industry - wanted to get to know their customers to...

Challenge: How to increase the competitive advantage? Our client was a cash logistics provider who wanted to improve their competitive advantage. The company reached out to PMR Consulting & Research to conduct a competitive analysis and a consumer study. Such...

Challenge: Is launching a new product into the agricultural market viable? A European manufacturer of advanced solutions for the agricultural sector was interested in entering the Polish market. The basic question concerned the possibility of obtaining revenue from the launch...

Challenge: How do Polish doctors treat glaucoma? One of PMR regular clients commissioned our team to carry out a CAWI quantitative study – online surveys with ophthalmologists. Its main purpose was to analyse the typical treatment path for patients with...

Challenge: How to improve sales and marketing operations? Our client was one of the leading producers of clinker tiles in Poland. The company wanted to plan their sales and marketing strategy for the coming years. They turned to us with...

Challenge: How to construct a sales offer from the area of ADHD treatment? Our client was interested in the experiences of Polish doctors in treating ADHD. Through qualitative research among psychiatrists the company wanted to find out about the following...

Challenge: How to better reach customers in the mining industry in the region? Our client - a leader in the sector of machine solutions and spare parts in the mining industry - wanted to get to know their customers to...

Challenge: What is the role of pharmacist in recommending drugs? One of our partners, an international research agency operating in the medical and pharmaceutical field, commissioned PMR Consulting & Research to conduct research of OTC market - an online study...

Challenge: How to adapt operations to the purchasing process of hospitals? Our client, a renowned and respected manufacturer in the market of medical devices, planned to modify their marketing and sales activities. The company wanted to better adjust their offering...

Challenge: How hospitals take purchase decisions? One of our regular clients, an international research agency specialising in medical and pharmaceutical research, asked PMR Consulting & Research to conduct a research of purchase process among hospital administrators. The purpose of the...

Challenge: How to improve sales and marketing operations? Our client was one of the leading producers of clinker tiles in Poland. The company wanted to plan their sales and marketing strategy for the coming years. They turned to us with...

Challenge: How to construct a sales offer from the area of ADHD treatment? Our client was interested in the experiences of Polish doctors in treating ADHD. Through qualitative research among psychiatrists the company wanted to find out about the following...

Challenge: How to increase market share in the sector of public healthcare? A manufacturer of advanced blood collection systems asked PMR Consulting & Research to conduct market research which would become the basis for the development of the company's growth...

Challenge: How to research specialised diagnostic laboratories in the public and private sectors? Our client – a global player in the market of advanced equipment for laboratory diagnostics – wanted to better understand the needs of their customers in Poland....

Challenge: What is the current condition of the market? Our client in this project was a leading manufacturer of concrete. The company asked PMR Consulting & Research to conduct a market analysis of concrete prefabricates market in Poland and prepare...

Challenge: How to modify the strategy to achieve market growth? A manufacturer of advanced products in the petrochemical industry was planning to implement changes in their growth strategy. They wanted to know the available ways of generating growth in their...

Challenge: What is market potential? A global manufacturer from the pharmaceutical sector approached PMR Consulting & Research. It hired our team to conduct a comprehensive project composed of the following elements: analysis of the Polish healthcare system, analysis of biosimilars...

Challenge: How to benefit from the sales potential of the public tender sector? PMR Consulting & Research was approached by a global manufacturer of drug therapy equipment who was seeking professional research and consulting support. The client entrusted us with...

The HVAC market (Heating, Ventilation, and Air Conditioning), a branch of sanitary engineering, is a topic little explored in Poland. This situation exists despite the rapid growth of Poland’s non-residential construction sector. Aim of PMR's study PMR published the results...

Challenge: How is the e-commerce market in Poland developing? PMR, a consulting & research company, conducted a new edition of the research whose aim was to show how the e-commerce market in Poland looks and develops. The study provided information...

Challenge: How is the construction market in Poland changing? One of our permanent clients approached PMR with a request to perform quantitative research among Polish architects. The research was conducted using a telephone interview method in seven European countries. It...

A leading convenience store retailer turned to PMR to assist with optimising pricing in its stores. We conducted a large study that measured consumer price perceptions across three store chains. Aim of price sensitivity measurement Making sure prices are optimally...

Our client, a company managing a retail network, needed data on pedestrian traffic at specific locations in Warsaw. Aim of market research  The client required information not only on traffic, but also on the approximate demographics of the pedestrians (gender, age,...

PROBLEM How often do Poles take laboratory examinations of various kinds? As we prepared a new edition of our periodic report on the Laboratory diagnostics services market in Poland, we wanted to gain a clear, current picture of how often...

PROBLEM How to enhance nurse safety in diabetes care? PMR’s long-term customer, a globally recognised manufacturer and importer of medical devices, expressed interest in commissioning a survey of safety needles for insulin pens. The client wanted to gain insight into...

Challenge: How is the new product concept assessed by physicians? International research agency working at the request of a global player on the pharmaceutical product market approached PMR and asked for support in carrying out the survey among Polish physicians....

Challenge: Which company to invest in, and how to prepare the takeover? One of the leaders in the international market of logistics services engaged us as consultants in the process of making an investment decision. We provided an advisory in...

Challenge: How to improve a website? Our client was a Russian company providing services in creating and maintenance of websites. The company was planning to expand by entering the Polish market for IT services. They also wanted broadening their client...

Challenge: How to permanently increase market share? A company operating in the market of car washes (a manufacturer of specialised equipment) commissioned us to conduct a study of consumer behaviour in terms of using car washes. Our client wanted not...

Challenge What is the market development potential? An internationally active provider of IT solutions was preparing to devise a Central and Eastern Europe strategy for its business. Before doing so, it needed to gain a better understanding of the market...

Challenge: How will the combustion by-products market develop? A company utilizing combustion by-products planned to create a development strategy for the coming years and came to us to get expert support in planning. Our task was to conduct a complex...

Challenge: How to research specialised diagnostic laboratories in the public and private sectors? Our client – a global player in the market of advanced equipment for laboratory diagnostics – wanted to better understand the needs of their customers in Poland....

Challenge: How will the combustion by-products market develop? A company utilizing combustion by-products planned to create a development strategy for the coming years and came to us to get expert support in planning. Our task was to conduct a complex...

Challenge: What is the current condition of the market? Our client in this project was a leading manufacturer of concrete. The company asked PMR Consulting & Research to conduct a market analysis of concrete prefabricates market in Poland and prepare...

After the slowdown of beer market development in Poland in 2009, our client’s strategy was to absorb the dramatic changes and exploit the best opportunities that arose in the aftermath of the economic recession. Aim of PMR’s survey The client...

Challenge: How to modify the strategy to achieve market growth? A manufacturer of advanced products in the petrochemical industry was planning to implement changes in their growth strategy. They wanted to know the available ways of generating growth in their...

Our client – a leading dairy manufacturer operating in Poland – asked PMR consultants to conduct the study on the current state and future outlook of the dairy market in Poland. Aim of market analysis The aim of the project...

Challenge: What is market potential? A global manufacturer from the pharmaceutical sector approached PMR Consulting & Research. It hired our team to conduct a comprehensive project composed of the following elements: analysis of the Polish healthcare system, analysis of biosimilars...

Challenge: How to benefit from the sales potential of the public tender sector? PMR Consulting & Research was approached by a global manufacturer of drug therapy equipment who was seeking professional research and consulting support. The client entrusted us with...

Challenge: How to build a successful marketing strategy? Our client wanted to adapt their global marketing strategy to meet the specific needs of Polish companies interested in forwarding services. The company wanted to create a new media campaign, which would...

Our client, a leader on the market of direct sales of cosmetics, asked PMR to conduct an analysis of the competitive environment on the Belarusian cosmetics market (direct sales segment). Aim of market analysis The findings would assist our client...

Challenge: Creating a competitive insurance offer A global organisation in the finance and insurance industry decided to take advantage of the development potential of the Polish financial market and start their business here. To better understand the needs and preferences...

Challenge: What product price will be acceptable to consumers? The tourism market research study was commissioned by an international industry player. The renowned company with a strongly recognisable brand was preparing a growth strategy for the coming years. When we...

Challenge: How to introduce new biscuits to the Polish market and captivate consumers? One of the largest European manufacturers of biscuits asked PMR Consulting & Research for cooperation during the implementation of a new investment in the Polish market. Our...

Challenge: Will an investment in the housing market be profitable? PMR Consulting & Research was approached by a company engaged in highly diversified activities in the area of industrial production. The PMR team was asked to conduct a construction market...

Challenge: How will the combustion by-products market develop? A company utilizing combustion by-products planned to create a development strategy for the coming years and came to us to get expert support in planning. Our task was to conduct a complex...

Challenge: How will the combustion by-products market develop? A company utilizing combustion by-products planned to create a development strategy for the coming years and came to us to get expert support in planning. Our task was to conduct a complex...

Challenge: What is market potential? A global manufacturer from the pharmaceutical sector approached PMR Consulting & Research. It hired our team to conduct a comprehensive project composed of the following elements: analysis of the Polish healthcare system, analysis of biosimilars...

Challenge: Will the new products meet customer expectations? At the request of a manufacturer of industrial gases, we conducted extensive product testing and a detailed industrial gases market analysis in the Czech Republic, Sweden, Germany and the UK. The aim...

Challenge: Creating a credible business plan Our client was a venture capital fund engaged in investing in companies with high growth potential in the energy sector. The company needed the support of a professional research company and business consultants familiar...

Challenge: How to improve a website? Our client was a Russian company providing services in creating and maintenance of websites. The company was planning to expand by entering the Polish market for IT services. They also wanted broadening their client...

Challenge: How to permanently increase market share? A company operating in the market of car washes (a manufacturer of specialised equipment) commissioned us to conduct a study of consumer behaviour in terms of using car washes. Our client wanted not...

Challenge What is the market development potential? An internationally active provider of IT solutions was preparing to devise a Central and Eastern Europe strategy for its business. Before doing so, it needed to gain a better understanding of the market...

Challenge: How can sales and marketing activities be improved? Our client - a global player on the market of laboratory diagnostics equipment – requested PMR to perform a brand image study on the market of diagnostic laboratories. The study was...

Challenge: How to increase sales of leasing services for SMEs? A leader in the finance market in Poland asked us to conduct a leasing services market research. The aim of the study was to enable an effective strategy for development...

Challenge: What product price will be acceptable to consumers? The tourism market research study was commissioned by an international industry player. The renowned company with a strongly recognisable brand was preparing a growth strategy for the coming years. When we...

Challenge: How to customise the product offer to meet the needs of local customers? A global company operating in the financial services market was planning to develop an offer for individual customers. They wanted to improve their services targeted to...

Challenge: How will the market of medical equipment develop? PMR Consulting & Research was approached by a company operating in the medical industry, which offers, among others, disposable equipment and accessories for healthcare professionals. The client commissioned us to conduct...

Challenge: How to introduce new biscuits to the Polish market and captivate consumers? One of the largest European manufacturers of biscuits asked PMR Consulting & Research for cooperation during the implementation of a new investment in the Polish market. Our...

Our client was seeking to increase its market share on the Polish footwear market. The company sought detailed information on major competitors. PMR's methodology A team of PMR, in close cooperation with our client, gathered key information about the ten...

Challenge: How to better reach customers in the mining industry in the region? Our client - a leader in the sector of machine solutions and spare parts in the mining industry - wanted to get to know their customers to...

Challenge: How to increase the competitive advantage? Our client was a cash logistics provider who wanted to improve their competitive advantage. The company reached out to PMR Consulting & Research to conduct a competitive analysis and a consumer study. Such...