Concept test in the dairy industry
Challenge: How to introduce new products on FMCG market? An important player in the European dairy market wanted to introduce to the Polish market a …
Challenge: How to introduce new products on FMCG market? An important player in the European dairy market wanted to introduce to the Polish market a …
Challenge: How to effectively segment the agricultural market, so that the segments are useful in sales activities? Our client, a leader in crop protection products, …
Segmentation of the agricultural market using marketing personas Read More →
Our client, one of the leaders in the food components production industry, wanted to know more about prevailing market trends and to determine their market …
A leading convenience store retailer turned to PMR to assist with optimising pricing in its stores. We conducted a large study that measured consumer price …
Price optimisation in convenience retail: a price sensitivity measurement Read More →
PMR was commissioned by Japanese trade organisation to perform market study on agricultural machinery market in Poland. Aim of market research The aim of the …
Challenge: Is launching a new product into the agricultural market viable? A European manufacturer of advanced solutions for the agricultural sector was interested in entering …
Exploring the potential of the agricultural market Read More →
After the slowdown of beer market development in Poland in 2009, our client’s strategy was to absorb the dramatic changes and exploit the best opportunities …
Our client – a leading dairy manufacturer operating in Poland – asked PMR consultants to conduct the study on the current state and future outlook …
Product research is a large and very diversified group of consumer studies. Solutions applied within that group differ both in terms of the subject of …
Product research: the most important types and application examples Read More →
Consumer research is sometimes underestimated in the process of product strategy development – whether it relates to a new product or the one that is …