Concept test in the dairy industry
Challenge: How to introduce new products on FMCG market? An important player in the European dairy market wanted to introduce to the Polish market a …
Food & agriculture
Segmentation of the agricultural market using marketing personas
Challenge: How to effectively segment the agricultural market, so that the segments are useful in sales activities? Our client, a leader in crop protection products, …
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Analysis of the bakery market in Poland
Our client, one of the leaders in the food components production industry, wanted to know more about prevailing market trends and to determine their market …
Price optimisation in convenience retail: a price sensitivity measurement
A leading convenience store retailer turned to PMR to assist with optimising pricing in its stores. We conducted a large study that measured consumer price …
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The agricultural machinery market in Poland
PMR was commissioned by Japanese trade organisation to perform market study on agricultural machinery market in Poland. Aim of market research The aim of the …
Exploring the potential of the agricultural market
Challenge: Is launching a new product into the agricultural market viable? A European manufacturer of advanced solutions for the agricultural sector was interested in entering …
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Analysis of the beer market in Poland
After the slowdown of beer market development in Poland in 2009, our client’s strategy was to absorb the dramatic changes and exploit the best opportunities …
Cheese and dairy market analysis in Poland
Our client – a leading dairy manufacturer operating in Poland – asked PMR consultants to conduct the study on the current state and future outlook …
Product research: the most important types and application examples
Product research is a large and very diversified group of consumer studies. Solutions applied within that group differ both in terms of the subject of …
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Which types of consumer research can be used at particular stages of a product’s life-cycle?
Consumer research is sometimes underestimated in the process of product strategy development – whether it relates to a new product or the one that is …