We prepared an analysis of the finishing and building products market in Poland for a global DIY chain. As part of the project, among other …
Analysis of the Polish DIY market and development forecasts Read More →
Our long-term client, a New York-based consultancy, approached PMR with a project, which entailed conducting an interview with potential investigators. Aim of market research The …
Interviews with Key Opinion Leaders in the field of Head and Neck Cancer in Romania Read More →
Challenge: How do doctors evaluate the tested medical product? An international pharmaceutical company specialising in the development of innovative lifesaving therapies once again turned to …
In-depth interviews with doctors on orphan drugs Read More →
Challenge: What does the local market look like? An international research company needed local support to conduct online interviews with cardiologists. Due to extensive experience …
Our client, a company operating in the discount clothing segment, was planning to further expand their presence in Poland. The client wanted to know how …
Supporting the expansion of a discount clothing chain in Poland – desk research Read More →
Challenge: Will the new product be accepted by recipients? Our client – manufacturer of medical equipment – was planning a market launch a new product. …
Test of the product: medical equipment used by nurses and doctors Read More →
Challenge: Will specialists accept the new product? An international research agency working for a global pharmaceutical company requested us to perform qualitative research on the …
Test of the concept for a special medical purpose food product Read More →
Challenge: How to introduce new products on FMCG market? An important player in the European dairy market wanted to introduce to the Polish market a …
Challenge: Which advertising campaign will help boost sales? PMR, in cooperation with a branding agency, conducted a marketing study for an owner of a retail …
Advertising campaign test on the retail chain market Read More →
Challenge: How to effectively segment the agricultural market, so that the segments are useful in sales activities? Our client, a leader in crop protection products, …
Segmentation of the agricultural market using marketing personas Read More →
Working for Łódź University of Technology (Politechnika Łódzka), PMR prepared a report on the irradiation and sterilization services market in Poland. Market research method The …
Irradiation and sterilization services market in Poland Read More →
Our client, one of the leaders in the food components production industry, wanted to know more about prevailing market trends and to determine their market …
The HVAC market (Heating, Ventilation, and Air Conditioning), a branch of sanitary engineering, is a topic little explored in Poland. This situation exists despite the …
Challenge: How is the e-commerce market in Poland developing? PMR, a consulting & research company, conducted a new edition of the research whose aim was …
Challenge: How is the construction market in Poland changing? One of our permanent clients approached PMR with a request to perform quantitative research among Polish …
Polish construction market in light of economic changes Read More →
A leading convenience store retailer turned to PMR to assist with optimising pricing in its stores. We conducted a large study that measured consumer price …
Price optimisation in convenience retail: a price sensitivity measurement Read More →
Our client, a company managing a retail network, needed data on pedestrian traffic at specific locations in Warsaw. Aim of market research The client required information …
Pedestrian traffic at potential eating establishment sites Read More →
PROBLEM How often do Poles take laboratory examinations of various kinds? As we prepared a new edition of our periodic report on the Laboratory diagnostics …
How often do Poles take laboratory examinations of various kinds? Read More →
PROBLEM How to enhance nurse safety in diabetes care? PMR’s long-term customer, a globally recognised manufacturer and importer of medical devices, expressed interest in commissioning …
How to enhance nurse safety in diabetes care? Focused interviews in Spain Read More →
Challenge: How is the new product concept assessed by physicians? International research agency working at the request of a global player on the pharmaceutical product …
Focus groups with doctors concerning the treatment of paediatric patients Read More →
Challenge: Which company to invest in, and how to prepare the takeover? One of the leaders in the international market of logistics services engaged us …
Advisory in an acquisition process on the logistics market Read More →
Challenge: How to improve a website? Our client was a Russian company providing services in creating and maintenance of websites. The company was planning to …
Challenge: How to permanently increase market share? A company operating in the market of car washes (a manufacturer of specialised equipment) commissioned us to conduct …
Study of consumer behaviour in the car wash market Read More →
Challenge What is the market development potential? An internationally active provider of IT solutions was preparing to devise a Central and Eastern Europe strategy for …
Challenge: How can sales and marketing activities be improved? Our client – a global player on the market of laboratory diagnostics equipment – requested PMR …
Brand image study on the laboratory diagnostics market Read More →
Challenge: How does brand awareness change? One of the leading chains of clothing stores for women was planning to carry out a series of marketing …
Challenge: Gaining thorough knowledge of the competition A discount clothing chain wanted to increase its market share. However, before deciding on a development strategy the …
Challenge: How can cooperation be improved? Good business relations and optimisation of the logistical chain is a key to success for FMCG companies. In order …
Challenge: How to increase sales of leasing services for SMEs? A leader in the finance market in Poland asked us to conduct a leasing services …
Challenge: Creating a competitive insurance offer A global organisation in the finance and insurance industry decided to take advantage of the development potential of the …
Challenge: What product price will be acceptable to consumers? The tourism market research study was commissioned by an international industry player. The renowned company with …
Tourism market research and launching a new product Read More →
Challenge: How to increase sales in the market of hematologic treatment? PMR Consulting & Research was contacted by an international research agency specialising in the …
Challenge: How to customise the product offer to meet the needs of local customers? A global company operating in the financial services market was planning …
Our client commissioned PMR to prepare research on the chimney market in Poland. Aim of market research The general aim of the project was to describe …
Challenge: How will the market of medical equipment develop? PMR Consulting & Research was approached by a company operating in the medical industry, which offers, …
Once again PMR has conducted the clothing and footwear market research. The quantitative study was conducted among directors and managers of 160 clothing and footwear …
