Our long-term client, a New York-based consultancy, approached PMR with a project, which entailed conducting an interview with potential investigators.
Aim of market research
The aim of the study was interviews with key opinion leaders, who would be qualified and capable of conducting a clinical study to evaluate an investigational medication for head and neck cancer.
PMR’s methodology
PMR delivered three call-reports and summaries of interviews with three specialists. The interviews with key opinion leaders were conducted both in English and in Romanian, according to specialist language abilities and preferences.
Result of analysis
The client received information on the potential investigators, including their professional experience, clinical trial expertise, educational background and level of readiness to participate in clinical trials.
The newest case study
B2B customer segmentation for a food manufacturer
As part of the development of a sales and marketing strategy, our client wanted to…
Web scraping in the medical devices market in Poland
As part of the project, PMR measured the value of selected segments in the medical…
Analysis of the Polish DIY market and development forecasts
We prepared an analysis of the finishing and building products market in Poland for a…