For over 20 years PMR has been analysing the market in Poland for corporate and institutional clients. We specialize in analyses of the retail, construction, IT, telecommunications and medical sectors. We analyse the key segments of these markets in periodic off-the-shelf reports. If we have no report ready on the sector you are interested in, you may order a custom report from us.
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We systematically monitor the markets in Russia, Ukraine and the countries of the Commonwealth of Independent States (CIS). We deliver the findings of our analyses in periodically published off-the-shelf industry reports, tailor-made reports, as well as through monthly overviews, newsletters, databases and statistics.
We systematically monitor the markets in Central and Eastern Europe and in the Baltics. We deliver the findings of our analyses in periodically published off-the-shelf industry reports, tailor-made reports, as well as through monthly overviews, newsletters, databases and statistics.
PMR data help key players in the construction market to develop, implement and monitor effective market strategies tailored to their specific business needs.
PMR’s data supports key players in the pharmaceutical and healthcare market in designing, implementing and monitoring effective market strategies tailored to their business needs.
PMR’s data supports key players in the retail and FMCG market in designing, implementing and monitoring effective market strategies tailored to their business needs. For over 20 years PMR has been supplying research on the retail and FMCG market in CEE countries
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PMR’s data supports key players in the ICT market in designing, implementing and monitoring effective market strategies tailored to their business needs. PMR has been supplying research on the ICT market in CEE countries for over 20 years.
We have worked for the biggest players of the global industrial production market. We can draw the right conclusions from the data we collect and carry out even difficult B2B research on niche products. We are able to recommend a course of action which results in measurable benefits for our clients
We have worked for key global, European and local players in the agri-food market. We have carried out research for companies in the sector of food production, including the production of sugar, cereals, milk, meat, vegetables and fruit. We have also supported agricultural machinery manufacturers, developers of herd management software as well as producers of fertilizers and plant protection products.
In the 25 years of its work PMR’s team completed over 2,000 research projects in virtually all market sectors, in about 30 countries.
The information on the size of a given market and the pace of its growth is essential in developing a successful strategy for doing business. It allows companies to benchmark their market share and performance against the performance of their competitors.
Market development forecast is the key information for any company. PMR employs a team of experts in the field of econometric modelling, who prepare forecasts for our clients and are responsible for the development of the forecasting methodology used by PMR.
For over 20 years, PMR has specialized in the preparation of comprehensive reports describing the situation in a given industry. We are able to prepare such a report on any market of interest to our client, in any Central and Eastern European country.
We have over 20 years of experience in conducting quantitative market research. We carry out research employing all major methodologies, including CATI, CAPI and CAWI. We specialize in research in the areas of Pharma, retail and FMCG, ICT and construction.
We have over 20 years of experience in conducting qualitative research. We carry out studies employing all major qualitative methodologies, including FGI and IDI / TDI, as well as interviews with hard-to-reach business respondents, experts and doctors.
PMR has been carrying out B2B research for 25 years. Our project managers, moderators and interviewing staff are equipped with appropriate knowledge and experience to deal with unique challenges that business-to-business research presents.
Consumer behaviour is the most general category of consumer research. It is an opportunity for companies to gain insight into the market from the customers’ viewpoint. Even managers who know their business well still need feedback from the market.
The main challenges for a product manager is to have an offering that is fully tailored to the needs of the target group. Market segmentation studies assist in understanding who the target group is composed of, and what their needs are.
International research makes up a significant portion of PMR’s work. Our clients usually decide on this type of project when they are interested in entering a new national market, or when they intend to compare several countries in terms of market structure or the needs of customers.
PMR has extensive experience in conducting fieldwork for both quantitative and qualitative studies in the entire region of Central and Eastern Europe.
We specialize in market sizing, business forecasting and business-to-business market research in Central and Eastern Europe.
Projects commissioned by returning clients make up the majority of our work. We have completed assignments for local, regional and global companies. The biggest have trusted us – many of our clients are Fortune 500 companies.
The majority of the PMR team are experienced market analysts, quantitative and qualitative research specialists, data analysts and experts in forecasting and econometric modelling.
Are you passionate about market research, forecasting or market analyses? Are you planning to develop your career towards international market research? Join us!
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