BIO food – a small but fast-growing segment!

The BIO food market in Poland was worth PLN 1.1bn in 2018, according to the data contained in PMR’s latest report “BIO food and natural cosmetics market in Poland 2019”. Certified BIO food is still a small segment, accounting for 0.4% of the food market. However, it has very high growth prospects – it is growing at a rate three times faster than the entire market!

The main barrier to growth

BIO food has very good growth prospects, among other things because the increase in popularity of this type of products is still ahead of us. Currently 23% of Poles declare that they buy BIO food, according to a survey carried out by PMR for the report. The main barrier that prevents the popularisation of this type of products at the moment is their high prices – 44% of respondents indicate them as the reason for not buying BIO food. However, the growing offer of BIO food in discount stores, hypermarkets and supermarkets, and even under the food chain’s own brands, will make certified products more accessible to the average consumer.

The EKO trend supports the development of the natural cosmetics market

Natural cosmetics account for 4% of the entire cosmetics market in Poland. This share will grow in the coming years, and sales will be supported by trends related to a healthy lifestyle.

The natural cosmetics market in Poland was worth 0.9 billion PLN in 2018, according to the following data
in PMR’s latest report “Food BIO and natural cosmetics market in Poland 2019. Market analysis and development forecasts for 2019-2024”. Natural cosmetics already account for almost 4% of the value of the entire cosmetics market. However, it is still much less than in Western European countries, where this share can reach double-digit numbers.

Large growth prospects

Forecasts prepared for the needs of the report indicate that in the coming years this segment will grow dynamically, even twice as fast as the entire cosmetics market. The increase in popularity of natural cosmetics is connected, among others, with the growing environmental awareness of consumers. Consumers try, among other things, to avoid products tested on animals or those that contain large amounts of chemical compounds. The growing number of people declaring vegetarianism or veganism is also significant – it translates not only into diet, but also into other purchases.