Clothing and footwear market research in Poland

Once again PMR has conducted the clothing and footwear market research. The quantitative study was conducted among directors and managers of 160 clothing and footwear retail chains in Poland.

Aim of quantitative study

The main goal of the clothing and footwear market research was to gather information about the current state of the Polish clothing and footwear market. The project aimed to define prospects for development in the near future, particularly in the context of the current economic situation.

Research method

For the clothing and footwear market research, 67 CATI (computer-assisted telephone interviews) were conducted (55 with clothing companies and 12 with footwear companies). The sample consisted of management representatives, managing directors and proprietors. 

Result of market analysis

Thanks to the study, it was possible to determine prospects for development for companies operating in the clothing and footwear market. It also helps identify the main obstacles the industry faces as well as factors which can have a positive effect on the growth of this market segment. The analysis also allowed us to define the following:

• structure of the apparel and footwear market in Poland,
• prospects for the clothing and footwear market,
• companies’ strategy,
• companies’ financial dynamic,
• forecast market values,
• market trends for the coming years.

The report also includes profiles on the most important companies in the Polish clothing and footwear market. The results became the basis for creating a report by the Publications division of PMR: Clothing and footwear retail market in Poland.