Research of mobile applications used by doctors

Challenge:

How do doctors use mobile apps?

For our regular client – an international research agency – we conducted a research of mobile applications used by doctors of different specialisations. The aim of the project was to find out:

• ways of gaining specialist knowledge in the medical industry,
• the scope of use of applications running on mobile devices,
• ability to use the application to provide treatment and maintain contact with patients.

Solution:

A CATI research of mobile applications

We conducted 200 quantitative CATI interviews. As a result, we got to know the opinions of representatives of various medical specialties. Primary care physicians and specialists shared with us their views, including:

• how they use medical applications,
• their activity in online medical communities,
• frequency of visiting the medical websites for specialists,
• attitude towards receiving industry information directly from pharmaceutical companies,
• interest in the new offer – the ability to communicate with patients and provide treatment using mobile applications.

Effect:

Detailed knowledge about the preferences of the target group

Our client gained insight into the attitude of Polish doctors towards mobile applications. An in-depth knowledge of the market and potential customers became the basis for taking strategic business decisions.