{"id":6174,"date":"2019-10-17T05:54:23","date_gmt":"2019-10-17T03:54:23","guid":{"rendered":"https:\/\/www.pmrmarketexperts.com\/test-of-the-product-medical-equipment-used-by-nurses-and-doctors\/"},"modified":"2021-12-14T12:51:28","modified_gmt":"2021-12-14T11:51:28","slug":"test-of-the-product-medical-equipment-used-by-nurses-and-doctors","status":"publish","type":"case-study","link":"https:\/\/pmrltd.stronazen.pl\/en\/case-study\/test-of-the-product-medical-equipment-used-by-nurses-and-doctors\/","title":{"rendered":"Test of the product: medical equipment used by nurses and doctors"},"content":{"rendered":"<h2>Challenge:<\/h2>\n<h3><strong>Will the new product be accepted by recipients?<\/strong><\/h3>\n<p>Our client &#8211; manufacturer of medical equipment &#8211; was planning a market launch a new product. That product was medical equipment that for the purpose of enhanced safety was equipped with a mechanism preventing it from repeated use. Among other things, thanks to that enhanced safety feature, the product offered additional benefits but it also required a different usage technique. Before introducing that product to the market the client wanted to verify how the product will be perceived by end users &#8211; nurses and doctors. The client decided to perform a test of the product in cooperation with PMR.<\/p>\n<p>&nbsp;<\/p>\n<h2>Solution:<\/h2>\n<h3><strong>Test of the product in a form of focus groups<\/strong><\/h3>\n<p>Under the project we realized mini focus-group meetings with nurses and doctors. We invited individuals who use the relevant type of medical equipment on a daily basis to participate in the research.<\/p>\n<p>In the course of the session research participants shared their observations stemming from their experience with equipment of various brands that they have been using so far. They also had a chance to test the new product and comment on its functionality, ease of use and effectiveness.<\/p>\n<p>&nbsp;<\/p>\n<h2>Effect:<\/h2>\n<h3><strong>Product launch strategy<\/strong><\/h3>\n<p>Research outcomes allowed the client to:<\/p>\n<ul>\n<li>develop a strategy for introducing the offer on the market,<\/li>\n<li>prepare well for introducing the product on the market,<\/li>\n<li>make relevant modifications in the product as such,<\/li>\n<li>consider key difficulties and doubts in the product training program,<\/li>\n<li>prepare dedicated informational materials for nurses and doctors that would address their various needs.<\/li>\n<\/ul>\n","protected":false},"featured_media":4661,"menu_order":0,"template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"tags":[],"branze":[1264],"uslugi":[1293,1295],"featured_image_urls":{"full":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/11\/2017.11-sprzet-medyczny-2-min.jpg",1900,1267,false],"thumbnail":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/11\/2017.11-sprzet-medyczny-2-min-150x150.jpg",150,150,true],"medium":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/11\/2017.11-sprzet-medyczny-2-min-300x200.jpg",300,200,true],"medium_large":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/11\/2017.11-sprzet-medyczny-2-min-740x493.jpg",740,493,true],"large":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/11\/2017.11-sprzet-medyczny-2-min-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/11\/2017.11-sprzet-medyczny-2-min.jpg",1536,1024,false],"2048x2048":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/11\/2017.11-sprzet-medyczny-2-min.jpg",1900,1267,false]},"post_excerpt_stackable":"<p>Challenge: Will the new product be accepted by recipients? Our client &#8211; manufacturer of medical equipment &#8211; was planning a market launch a new product. That product was medical equipment that for the purpose of enhanced safety was equipped with a mechanism preventing it from repeated use. Among other things, thanks to that enhanced safety feature, the product offered additional benefits but it also required a different usage technique. Before introducing that product to the market the client wanted to verify how the product will be perceived by end users &#8211; nurses and doctors. The client decided to perform a&hellip;<\/p>\n","category_list":"","author_info":{"name":"","url":""},"comments_num":"0 comments","featured_image_urls_v2":{"full":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/11\/2017.11-sprzet-medyczny-2-min.jpg",1900,1267,false],"thumbnail":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/11\/2017.11-sprzet-medyczny-2-min-150x150.jpg",150,150,true],"medium":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/11\/2017.11-sprzet-medyczny-2-min-300x200.jpg",300,200,true],"medium_large":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/11\/2017.11-sprzet-medyczny-2-min-740x493.jpg",740,493,true],"large":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/11\/2017.11-sprzet-medyczny-2-min-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/11\/2017.11-sprzet-medyczny-2-min.jpg",1536,1024,false],"2048x2048":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/11\/2017.11-sprzet-medyczny-2-min.jpg",1900,1267,false]},"post_excerpt_stackable_v2":"<p>Challenge: Will the new product be accepted by recipients? Our client &#8211; manufacturer of medical equipment &#8211; was planning a market launch a new product. That product was medical equipment that for the purpose of enhanced safety was equipped with a mechanism preventing it from repeated use. Among other things, thanks to that enhanced safety feature, the product offered additional benefits but it also required a different usage technique. Before introducing that product to the market the client wanted to verify how the product will be perceived by end users &#8211; nurses and doctors. The client decided to perform a&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"","url":""},"comments_num_v2":"0 comments","uagb_featured_image_src":{"full":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/11\/2017.11-sprzet-medyczny-2-min.jpg",1900,1267,false],"thumbnail":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/11\/2017.11-sprzet-medyczny-2-min-150x150.jpg",150,150,true],"medium":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/11\/2017.11-sprzet-medyczny-2-min-300x200.jpg",300,200,true],"medium_large":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/11\/2017.11-sprzet-medyczny-2-min-740x493.jpg",740,493,true],"large":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/11\/2017.11-sprzet-medyczny-2-min-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/11\/2017.11-sprzet-medyczny-2-min.jpg",1536,1024,false],"2048x2048":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/11\/2017.11-sprzet-medyczny-2-min.jpg",1900,1267,false]},"uagb_author_info":{"display_name":"aneta_z","author_link":"https:\/\/pmrltd.stronazen.pl\/en\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"Challenge: Will the new product be accepted by recipients? Our client &#8211; manufacturer of medical equipment &#8211; was planning a market launch a new product. &hellip; Test of the product: medical equipment used by nurses and doctors Read More \u2192","_links":{"self":[{"href":"https:\/\/pmrltd.stronazen.pl\/en\/wp-json\/wp\/v2\/case-study\/6174"}],"collection":[{"href":"https:\/\/pmrltd.stronazen.pl\/en\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/pmrltd.stronazen.pl\/en\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pmrltd.stronazen.pl\/en\/wp-json\/wp\/v2\/media\/4661"}],"wp:attachment":[{"href":"https:\/\/pmrltd.stronazen.pl\/en\/wp-json\/wp\/v2\/media?parent=6174"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pmrltd.stronazen.pl\/en\/wp-json\/wp\/v2\/tags?post=6174"},{"taxonomy":"branze","embeddable":true,"href":"https:\/\/pmrltd.stronazen.pl\/en\/wp-json\/wp\/v2\/branze?post=6174"},{"taxonomy":"uslugi","embeddable":true,"href":"https:\/\/pmrltd.stronazen.pl\/en\/wp-json\/wp\/v2\/uslugi?post=6174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}