{"id":6157,"date":"2019-10-17T05:34:11","date_gmt":"2019-10-17T03:34:11","guid":{"rendered":"https:\/\/www.pmrmarketexperts.com\/new-e-grocery-platform-consumer-study\/"},"modified":"2022-10-24T08:46:22","modified_gmt":"2022-10-24T06:46:22","slug":"new-e-grocery-platform-consumer-study","status":"publish","type":"case-study","link":"https:\/\/pmrltd.stronazen.pl\/en\/case-study\/new-e-grocery-platform-consumer-study\/","title":{"rendered":"New e-grocery platform \u2013 consumer study"},"content":{"rendered":"

A leading marketing agency specialising in sales support, field marketing, and sales outsourcing services commissioned PMR to gauge consumer study<\/a> to a new online platform for grocery shopping.<\/strong><\/h2>\n

Aim of research project\u00a0<\/strong><\/h3>\n

The PMR client<\/a> wanted to find out whether the platform appealed to potential users, and what changes could or should be implemented to ensure that it satisfied people\u2019s needs and expectations when it comes to everyday grocery shopping. A consumer study was called for.<\/p>\n

PMR method<\/strong><\/h3>\n

To fully meet the client\u2019s business challenge, the PMR project team decided to employ the focus group interview technique<\/strong>. Participants were sought among young consumers in Krakow and Warsaw. I was people who regularly purchased different products online, used Paczkomat parcel lockers to pick up orders. They were also open to innovations. They were allocated to different focus groups. It was depending on their prior experience \u2013 or lack thereof \u2013 with buying groceries on the internet. All the groups were run by an experienced facilitator. The findings were talked through with our retail and FMCG<\/a> analysts. They cover the grocery retail space on a daily basis. Thanks to the qualitative method employed, the following themes and issues could be fruitfully explored in our consumer study:<\/p>\n