{"id":6144,"date":"2019-10-17T05:17:32","date_gmt":"2019-10-17T03:17:32","guid":{"rendered":"https:\/\/www.pmrmarketexperts.com\/the-use-of-finance-accounting-software\/"},"modified":"2021-12-14T13:25:10","modified_gmt":"2021-12-14T12:25:10","slug":"the-use-of-finance-accounting-software","status":"publish","type":"case-study","link":"https:\/\/pmrltd.stronazen.pl\/en\/case-study\/the-use-of-finance-accounting-software\/","title":{"rendered":"The use of finance &#038; accounting software"},"content":{"rendered":"<h2>Challenge<\/h2>\n<h2><strong>What is the market development potential?<\/strong><\/h2>\n<p>An internationally active provider of IT solutions was preparing to devise a Central and Eastern Europe strategy for its business. Before doing so, it needed to gain a better understanding of the market potential in Belarus. So it engaged PMR to investigate the use of finance &amp; accounting software in the country.<\/p>\n<p>The objective was to:<\/p>\n<ul>\n<li>find out about the IT solutions currently used by firms in Belarus for their finance and accounting processes,<\/li>\n<li>determine the level of use of modern IT tools by accounting departments,<\/li>\n<li>identify the needs of companies from different sections of the market concerning finance &amp; accounting software.<\/li>\n<\/ul>\n<h2>Solution<\/h2>\n<h2><strong>Study on the use of financial and accounting systems<\/strong><\/h2>\n<p>The PMR team conducted a CATI survey* of Belarussian firms, interviewing 60+ executives and accounting department professionals about finance &amp; accounting software issues.<\/p>\n<p>The survey gathered key market data for the client:<\/p>\n<ul>\n<li>finance &amp; accounting solutions currently in use,<\/li>\n<li>user preferences,<\/li>\n<li>unmet needs,<\/li>\n<li>key factors in vendor selection and ways of purchasing,<\/li>\n<li>identification of main competitors and their sales and distribution models<\/li>\n<li>key success factors on the Belarussian market.<\/li>\n<\/ul>\n<p>The survey went very smoothly and we were able to present detailed findings to the client within a short time.<\/p>\n<h2>Effect<\/h2>\n<h2><strong>Preparation of the company for entering the new market<\/strong><\/h2>\n<p>Thanks to the information provided by our survey, the client was able to gain a good understanding of the local market requirements in Belarus and thus make an informed assessment of the opportunities and risks associated with entry.<\/p>\n<p>*\u00a0CATI \u2013 Computer Assisted Telephone Interview<\/p>\n","protected":false},"featured_media":4677,"menu_order":0,"template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"tags":[],"branze":[1260],"uslugi":[1298,1296,1297,1293,1295],"featured_image_urls":{"full":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2018\/03\/komputer-2-min.jpg",1900,1190,false],"thumbnail":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2018\/03\/komputer-2-min-150x150.jpg",150,150,true],"medium":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2018\/03\/komputer-2-min-300x188.jpg",300,188,true],"medium_large":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2018\/03\/komputer-2-min-740x493.jpg",740,493,true],"large":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2018\/03\/komputer-2-min-1024x641.jpg",1024,641,true],"1536x1536":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2018\/03\/komputer-2-min.jpg",1536,962,false],"2048x2048":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2018\/03\/komputer-2-min.jpg",1900,1190,false]},"post_excerpt_stackable":"<p>Challenge What is the market development potential? An internationally active provider of IT solutions was preparing to devise a Central and Eastern Europe strategy for its business. Before doing so, it needed to gain a better understanding of the market potential in Belarus. So it engaged PMR to investigate the use of finance &amp; accounting software in the country. The objective was to: find out about the IT solutions currently used by firms in Belarus for their finance and accounting processes, determine the level of use of modern IT tools by accounting departments, identify the needs of companies from different&hellip;<\/p>\n","category_list":"","author_info":{"name":"","url":""},"comments_num":"0 comments","featured_image_urls_v2":{"full":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2018\/03\/komputer-2-min.jpg",1900,1190,false],"thumbnail":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2018\/03\/komputer-2-min-150x150.jpg",150,150,true],"medium":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2018\/03\/komputer-2-min-300x188.jpg",300,188,true],"medium_large":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2018\/03\/komputer-2-min-740x493.jpg",740,493,true],"large":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2018\/03\/komputer-2-min-1024x641.jpg",1024,641,true],"1536x1536":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2018\/03\/komputer-2-min.jpg",1536,962,false],"2048x2048":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2018\/03\/komputer-2-min.jpg",1900,1190,false]},"post_excerpt_stackable_v2":"<p>Challenge What is the market development potential? An internationally active provider of IT solutions was preparing to devise a Central and Eastern Europe strategy for its business. Before doing so, it needed to gain a better understanding of the market potential in Belarus. So it engaged PMR to investigate the use of finance &amp; accounting software in the country. The objective was to: find out about the IT solutions currently used by firms in Belarus for their finance and accounting processes, determine the level of use of modern IT tools by accounting departments, identify the needs of companies from different&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"","url":""},"comments_num_v2":"0 comments","uagb_featured_image_src":{"full":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2018\/03\/komputer-2-min.jpg",1900,1190,false],"thumbnail":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2018\/03\/komputer-2-min-150x150.jpg",150,150,true],"medium":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2018\/03\/komputer-2-min-300x188.jpg",300,188,true],"medium_large":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2018\/03\/komputer-2-min-740x493.jpg",740,493,true],"large":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2018\/03\/komputer-2-min-1024x641.jpg",1024,641,true],"1536x1536":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2018\/03\/komputer-2-min.jpg",1536,962,false],"2048x2048":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2018\/03\/komputer-2-min.jpg",1900,1190,false]},"uagb_author_info":{"display_name":"aneta_z","author_link":"https:\/\/pmrltd.stronazen.pl\/en\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"Challenge What is the market development potential? An internationally active provider of IT solutions was preparing to devise a Central and Eastern Europe strategy for &hellip; The use of finance &#038; accounting software Read More \u2192","_links":{"self":[{"href":"https:\/\/pmrltd.stronazen.pl\/en\/wp-json\/wp\/v2\/case-study\/6144"}],"collection":[{"href":"https:\/\/pmrltd.stronazen.pl\/en\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/pmrltd.stronazen.pl\/en\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pmrltd.stronazen.pl\/en\/wp-json\/wp\/v2\/media\/4677"}],"wp:attachment":[{"href":"https:\/\/pmrltd.stronazen.pl\/en\/wp-json\/wp\/v2\/media?parent=6144"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pmrltd.stronazen.pl\/en\/wp-json\/wp\/v2\/tags?post=6144"},{"taxonomy":"branze","embeddable":true,"href":"https:\/\/pmrltd.stronazen.pl\/en\/wp-json\/wp\/v2\/branze?post=6144"},{"taxonomy":"uslugi","embeddable":true,"href":"https:\/\/pmrltd.stronazen.pl\/en\/wp-json\/wp\/v2\/uslugi?post=6144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}