{"id":6139,"date":"2019-10-17T05:11:52","date_gmt":"2019-10-17T03:11:52","guid":{"rendered":"https:\/\/www.pmrmarketexperts.com\/leasing-services-market-research\/"},"modified":"2021-12-14T13:26:34","modified_gmt":"2021-12-14T12:26:34","slug":"leasing-services-market-research","status":"publish","type":"case-study","link":"https:\/\/pmrltd.stronazen.pl\/en\/case-study\/leasing-services-market-research\/","title":{"rendered":"Leasing services market research"},"content":{"rendered":"<h2>Challenge:<\/h2>\n<h2><strong>How to increase sales of leasing services for SMEs?<\/strong><\/h2>\n<p>A leader in the finance market in Poland asked us to conduct a leasing services market research. The aim of the study was to enable an effective strategy for development and marketing communications. We were charged with several tasks:<\/p>\n<ul>\n<li>analysis of the popularity of leasing as a form of financing among Polish companies from the sector of small and medium enterprises (SMEs),<\/li>\n<li>identification of factors that a company takes into account during the selection of the lessor,<\/li>\n<li>evaluation of the quality of leasing services in Poland,<\/li>\n<li>obtaining information on the plans of international expansion in the SME sector.<\/li>\n<\/ul>\n<h2>Solution:<\/h2>\n<h2><strong>Leasing services market research focused on small and medium-sized companies<\/strong><\/h2>\n<p>To answer all of our client\u2019s questions, we decided to conduct the leasing services market research using the CATI (Computer Assisted Telephone Interviewing) technique. We realised more than 400 interviews with a randomly selected sample.<\/p>\n<p>The respondents were representatives of small and medium-sized companies in the private sector. We reached out to companies operating in manufacturing, trade, construction and services. We spoke exclusively with employees directly involved in the process of selecting a service provider in the area of leasing.<\/p>\n<h2>Effect:<\/h2>\n<h2><strong>Reliable data about the market, its potential for growth and customers<\/strong><\/h2>\n<p>Our client used the results of the analysis of the market to adapt their current marketing communication to the expectations of small and medium-sized enterprises. They also created an action plan taking into account information about:<\/p>\n<ul>\n<li>requirements of customers from various industries,<\/li>\n<li>needs of businesses depending on the size of employment,<\/li>\n<li>factors determining the choice of leasing vendor,<\/li>\n<li>satisfaction of businesses with the quality of services provided by other lessors,<\/li>\n<li>factors that increase the tendency to use leasing.<\/li>\n<\/ul>\n","protected":false},"featured_media":4623,"menu_order":0,"template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"tags":[],"branze":[1260],"uslugi":[1298,1295,1294],"featured_image_urls":{"full":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/02\/apple-1841281_1920.jpg",1900,1267,false],"thumbnail":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/02\/apple-1841281_1920-150x150.jpg",150,150,true],"medium":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/02\/apple-1841281_1920-300x200.jpg",300,200,true],"medium_large":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/02\/apple-1841281_1920-740x493.jpg",740,493,true],"large":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/02\/apple-1841281_1920-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/02\/apple-1841281_1920.jpg",1536,1024,false],"2048x2048":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/02\/apple-1841281_1920.jpg",1900,1267,false]},"post_excerpt_stackable":"<p>Challenge: How to increase sales of leasing services for SMEs? A leader in the finance market in Poland asked us to conduct a leasing services market research. The aim of the study was to enable an effective strategy for development and marketing communications. We were charged with several tasks: analysis of the popularity of leasing as a form of financing among Polish companies from the sector of small and medium enterprises (SMEs), identification of factors that a company takes into account during the selection of the lessor, evaluation of the quality of leasing services in Poland, obtaining information on the&hellip;<\/p>\n","category_list":"","author_info":{"name":"","url":""},"comments_num":"0 comments","featured_image_urls_v2":{"full":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/02\/apple-1841281_1920.jpg",1900,1267,false],"thumbnail":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/02\/apple-1841281_1920-150x150.jpg",150,150,true],"medium":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/02\/apple-1841281_1920-300x200.jpg",300,200,true],"medium_large":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/02\/apple-1841281_1920-740x493.jpg",740,493,true],"large":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/02\/apple-1841281_1920-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/02\/apple-1841281_1920.jpg",1536,1024,false],"2048x2048":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/02\/apple-1841281_1920.jpg",1900,1267,false]},"post_excerpt_stackable_v2":"<p>Challenge: How to increase sales of leasing services for SMEs? A leader in the finance market in Poland asked us to conduct a leasing services market research. The aim of the study was to enable an effective strategy for development and marketing communications. We were charged with several tasks: analysis of the popularity of leasing as a form of financing among Polish companies from the sector of small and medium enterprises (SMEs), identification of factors that a company takes into account during the selection of the lessor, evaluation of the quality of leasing services in Poland, obtaining information on the&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"","url":""},"comments_num_v2":"0 comments","uagb_featured_image_src":{"full":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/02\/apple-1841281_1920.jpg",1900,1267,false],"thumbnail":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/02\/apple-1841281_1920-150x150.jpg",150,150,true],"medium":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/02\/apple-1841281_1920-300x200.jpg",300,200,true],"medium_large":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/02\/apple-1841281_1920-740x493.jpg",740,493,true],"large":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/02\/apple-1841281_1920-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/02\/apple-1841281_1920.jpg",1536,1024,false],"2048x2048":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/02\/apple-1841281_1920.jpg",1900,1267,false]},"uagb_author_info":{"display_name":"aneta_z","author_link":"https:\/\/pmrltd.stronazen.pl\/en\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"Challenge: How to increase sales of leasing services for SMEs? A leader in the finance market in Poland asked us to conduct a leasing services &hellip; Leasing services market research Read More \u2192","_links":{"self":[{"href":"https:\/\/pmrltd.stronazen.pl\/en\/wp-json\/wp\/v2\/case-study\/6139"}],"collection":[{"href":"https:\/\/pmrltd.stronazen.pl\/en\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/pmrltd.stronazen.pl\/en\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pmrltd.stronazen.pl\/en\/wp-json\/wp\/v2\/media\/4623"}],"wp:attachment":[{"href":"https:\/\/pmrltd.stronazen.pl\/en\/wp-json\/wp\/v2\/media?parent=6139"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pmrltd.stronazen.pl\/en\/wp-json\/wp\/v2\/tags?post=6139"},{"taxonomy":"branze","embeddable":true,"href":"https:\/\/pmrltd.stronazen.pl\/en\/wp-json\/wp\/v2\/branze?post=6139"},{"taxonomy":"uslugi","embeddable":true,"href":"https:\/\/pmrltd.stronazen.pl\/en\/wp-json\/wp\/v2\/uslugi?post=6139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}