{"id":6119,"date":"2019-10-17T04:46:57","date_gmt":"2019-10-17T02:46:57","guid":{"rendered":"https:\/\/www.pmrmarketexperts.com\/research-of-purchase-process-of-diagnostic-equipment\/"},"modified":"2021-12-14T13:32:16","modified_gmt":"2021-12-14T12:32:16","slug":"research-of-purchase-process-of-diagnostic-equipment","status":"publish","type":"case-study","link":"https:\/\/pmrltd.stronazen.pl\/en\/case-study\/research-of-purchase-process-of-diagnostic-equipment\/","title":{"rendered":"Research of purchase process of diagnostic equipment"},"content":{"rendered":"<h2>Challenge:<\/h2>\n<h3><strong>How hospitals take purchase decisions?<\/strong><\/h3>\n<p>One of our regular clients, an international research agency specialising in medical and pharmaceutical research, asked PMR Consulting &amp; Research to conduct a research of purchase process among hospital administrators.<\/p>\n<p>The purpose of the study was to:<\/p>\n<ul>\n<li>understand the purchase process of laboratory equipment,<\/li>\n<li>identify key decision factors,<\/li>\n<li>diagnose the perception of key equipment manufacturers from the perspective of those involved in the administrative decision-making process.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Solution:<\/h2>\n<h3><strong>Research of purchase process \u2013 CAWI study with hospital administrators<\/strong><\/h3>\n<p>The PMR Consulting &amp; Research team conducted a series of CAWI interviews with hospital administrators involved in the tender process in Polish medical institutions. The group included purchasing managers and managers of public procurement and medical devices departments.<\/p>\n<p>Respondents were asked about the course of the purchase process and the key drivers of diagnostic equipment selection. What\u2019s more, the questionnaire contained a series of questions regarding the assessment of manufacturers of medical equipment in terms of the quality of cooperation with their medical representatives regarding the after-sales service and the quality of their technical service.<\/p>\n<p>Public administration representatives are not a target group that participates in marketing research very often, so the right recruitment of appropriate respondents was a challenge. However, thanks to our extensive network of recruiters and field coordinators all over Poland, we were able to successfully conduct the recruitment process.<\/p>\n<p>&nbsp;<\/p>\n<h2>Effect:<\/h2>\n<h3><strong>Local sales strategy<\/strong><\/h3>\n<p>Our client received comprehensive information on the purchase process of diagnostic equipment in Polish hospitals. The findings were useful, among others, when building a local sales strategy for the diagnostic equipment manufacturer who has commissioned the study.<\/p>\n","protected":false},"featured_media":4643,"menu_order":0,"template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"tags":[],"branze":[1264],"uslugi":[1291,1298,1295,1294],"featured_image_urls":{"full":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/11\/2017.11-sprzet-diagnostyczny-min.jpg",1900,1425,false],"thumbnail":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/11\/2017.11-sprzet-diagnostyczny-min-150x150.jpg",150,150,true],"medium":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/11\/2017.11-sprzet-diagnostyczny-min-300x225.jpg",300,225,true],"medium_large":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/11\/2017.11-sprzet-diagnostyczny-min-740x493.jpg",740,493,true],"large":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/11\/2017.11-sprzet-diagnostyczny-min-1024x768.jpg",1024,768,true],"1536x1536":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/11\/2017.11-sprzet-diagnostyczny-min.jpg",1536,1152,false],"2048x2048":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/11\/2017.11-sprzet-diagnostyczny-min.jpg",1900,1425,false]},"post_excerpt_stackable":"<p>Challenge: How hospitals take purchase decisions? One of our regular clients, an international research agency specialising in medical and pharmaceutical research, asked PMR Consulting &amp; Research to conduct a research of purchase process among hospital administrators. The purpose of the study was to: understand the purchase process of laboratory equipment, identify key decision factors, diagnose the perception of key equipment manufacturers from the perspective of those involved in the administrative decision-making process. &nbsp; Solution: Research of purchase process \u2013 CAWI study with hospital administrators The PMR Consulting &amp; Research team conducted a series of CAWI interviews with hospital administrators involved&hellip;<\/p>\n","category_list":"","author_info":{"name":"","url":""},"comments_num":"0 comments","featured_image_urls_v2":{"full":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/11\/2017.11-sprzet-diagnostyczny-min.jpg",1900,1425,false],"thumbnail":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/11\/2017.11-sprzet-diagnostyczny-min-150x150.jpg",150,150,true],"medium":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/11\/2017.11-sprzet-diagnostyczny-min-300x225.jpg",300,225,true],"medium_large":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/11\/2017.11-sprzet-diagnostyczny-min-740x493.jpg",740,493,true],"large":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/11\/2017.11-sprzet-diagnostyczny-min-1024x768.jpg",1024,768,true],"1536x1536":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/11\/2017.11-sprzet-diagnostyczny-min.jpg",1536,1152,false],"2048x2048":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/11\/2017.11-sprzet-diagnostyczny-min.jpg",1900,1425,false]},"post_excerpt_stackable_v2":"<p>Challenge: How hospitals take purchase decisions? One of our regular clients, an international research agency specialising in medical and pharmaceutical research, asked PMR Consulting &amp; Research to conduct a research of purchase process among hospital administrators. The purpose of the study was to: understand the purchase process of laboratory equipment, identify key decision factors, diagnose the perception of key equipment manufacturers from the perspective of those involved in the administrative decision-making process. &nbsp; Solution: Research of purchase process \u2013 CAWI study with hospital administrators The PMR Consulting &amp; Research team conducted a series of CAWI interviews with hospital administrators involved&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"","url":""},"comments_num_v2":"0 comments","uagb_featured_image_src":{"full":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/11\/2017.11-sprzet-diagnostyczny-min.jpg",1900,1425,false],"thumbnail":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/11\/2017.11-sprzet-diagnostyczny-min-150x150.jpg",150,150,true],"medium":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/11\/2017.11-sprzet-diagnostyczny-min-300x225.jpg",300,225,true],"medium_large":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/11\/2017.11-sprzet-diagnostyczny-min-740x493.jpg",740,493,true],"large":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/11\/2017.11-sprzet-diagnostyczny-min-1024x768.jpg",1024,768,true],"1536x1536":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/11\/2017.11-sprzet-diagnostyczny-min.jpg",1536,1152,false],"2048x2048":["https:\/\/pmrltd.stronazen.pl\/wp-content\/uploads\/2017\/11\/2017.11-sprzet-diagnostyczny-min.jpg",1900,1425,false]},"uagb_author_info":{"display_name":"aneta_z","author_link":"https:\/\/pmrltd.stronazen.pl\/en\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"Challenge: How hospitals take purchase decisions? One of our regular clients, an international research agency specialising in medical and pharmaceutical research, asked PMR Consulting &amp; &hellip; Research of purchase process of diagnostic equipment Read More \u2192","_links":{"self":[{"href":"https:\/\/pmrltd.stronazen.pl\/en\/wp-json\/wp\/v2\/case-study\/6119"}],"collection":[{"href":"https:\/\/pmrltd.stronazen.pl\/en\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/pmrltd.stronazen.pl\/en\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pmrltd.stronazen.pl\/en\/wp-json\/wp\/v2\/media\/4643"}],"wp:attachment":[{"href":"https:\/\/pmrltd.stronazen.pl\/en\/wp-json\/wp\/v2\/media?parent=6119"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pmrltd.stronazen.pl\/en\/wp-json\/wp\/v2\/tags?post=6119"},{"taxonomy":"branze","embeddable":true,"href":"https:\/\/pmrltd.stronazen.pl\/en\/wp-json\/wp\/v2\/branze?post=6119"},{"taxonomy":"uslugi","embeddable":true,"href":"https:\/\/pmrltd.stronazen.pl\/en\/wp-json\/wp\/v2\/uslugi?post=6119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}