{"id":6101,"date":"2019-10-16T13:12:31","date_gmt":"2019-10-16T11:12:31","guid":{"rendered":"https:\/\/www.pmrmarketexperts.com\/childrens-products-market-in-poland-a-market-insight-analysis\/"},"modified":"2022-10-23T16:21:23","modified_gmt":"2022-10-23T14:21:23","slug":"childrens-products-market-in-poland-a-market-insight-analysis","status":"publish","type":"case-study","link":"https:\/\/pmrltd.stronazen.pl\/en\/case-study\/childrens-products-market-in-poland-a-market-insight-analysis\/","title":{"rendered":"Children’s products market in Poland – a market insight analysis"},"content":{"rendered":"

PMR\u2019s research department conducted a study on products for children under the age of 12.<\/strong><\/h2>\n

Aim of children’s products market research<\/a>\u00a0<\/strong><\/h3>\n

The children’s products market research was conducted as part of the report “Children’s products retail market in Poland”<\/a>. Our main goal was to analyze five segments of the market: toys, clothing, footwear, cosmetics and baby food.\u00a0<\/strong><\/p>\n

PMR’s methodology<\/strong><\/h3>\n

The study was conducted using computer-assisted telephone interviewing (CATI). The representative sample was 600 adult residents of Poland aged of 18 or over<\/strong>. Respondents were people who declared purchasing at least one item from the aforementioned categories. In addition, the results were then divided into two groups: parents (or legal guardians) and people who do not have children but purchase children products, which allowed us to examine the market more thoroughly.<\/p>\n

Result of analysis<\/strong><\/h3>\n

Based on the findings, we identified leading brands in the market of products<\/strong> dedicated to children in all five categories. It was also indicated places where Poles most often purchase kids\u2019 products<\/strong>. The report also includes information on the following:<\/p>\n